I Love Marketing (general)

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Cameron in this episode:

  • The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision
  • The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap
  • The importance of aligning titles, roles, and compensation for executive success
  • How a skilled COO can transform your business vision into reality
  • Identifying  the right candidate and the importance of successfully onboarding a COO
  • Understanding the diverse roles and contributions of different COO archetypes
  • Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges
  • Proactive strategies to sidestep common issues and build a harmonious executive partnership
  • Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

The power of hyper-personalizing your marketing in a way that works in good and bad times.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Draye Redfern in this episode:

  • How to plan and operate your business so you make it through the ups and downs of a recession
  • The best way to secure your business financially and predictably before times get tough
  • Questions you should ask yourself to protect your downside AND what you should do going forward
  • How your marketing needs to change during a recession to attract and convert prospects
  • Draye shows you how to mitigate the downside and optimize the upside during a recession"

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:

  • 3 element of your company's Genius and how it can impact your bottom line
  • How to connect with your customers at a profound level to drive more sales
  • The secret to selling more with visual models and unique communications
  • What people are REALLY buying from you (PLUS: Three things they WANT most)
  • Simon talks about how he communicates complex ideas simply and effectively
  • The consequences of a product or service that doesn't work (and how to fix it)
  • Why context is key when it comes to sales conversations and getting results
  • What the #1 responsibility and focus of any successful business ought to be
  • The limitations (and possibilities) to build human relationships with AI
  • Taking any sales conversation from shallow to deep with the “Iceberg Model.”
  • Genius-Level strategies for marketing, selling, and framing almost anything
Direct download: ILM_461_Simon_Bowen.mp3
Category:general -- posted at: 12:14pm PDT

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.

Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:

  • How Joe turned his life around from addiction and made his entrepreneurial fantasy come true
  • What Joe did with his carpet cleaning business that made him stand out from everybody else
  • One of the most instrumental conversations Joe had that changed the trajectory of his business
  • The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success
  • Why there's no relationship between "being good" and getting paid (and what to do about this)
  • Secrets of education-based marketing, relationship marketing, and direct response marketing
  • Why any problem in the world can be solved with the right sales letter (and how to write it)
  • How "bad news" in the world could be the best piece of "good news" for your business and life
  • Discover the #1 reason people buy from you and attract more Customers to your business
  • The Million Dollar Racehorse: How to best take care of yourself so you win more often
  • How to create valuable marketing that helps prospects make an informed buying decision
  • Increase your productivity, leverage your capabilities, and 10x your achievements
  • How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)
  • A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation
  • The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"
  • Two keys to identifying what people want, aligning with prospects, and selling more services
  • The 9 principles of Genius Networking that can help you get what you want in life and business
  • How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people
Direct download: ILM_460_Joe_Polish_Tommy_Mello.mp3
Category:general -- posted at: 11:18am PDT

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Ron in this episode:

  • The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time
  • Ron shares one of the most important things we tend to skip over in relationships and in business
  • How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit
  • What Ron learned about grocery stores after working with famous actors and producers in Hollywood
  • Secrets to effective positioning, offers, marketing, infomercials, commercials and much more
  • One exercise to help you get to know someone even better than they know themselves
  • How to quickly discover other people’s value system and what makes them tick

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Tommy in this episode:

  • How Tommy builds and grows companies using the right training and focusing on purpose
  • Tommy's vision and strategy for building the largest home service company in the world
  • The right way to use body language and enthusiasm to sell more products and services
  • What Tommy did right (and wrong) when he started his business that you can learn from
  • Tommy shares the wealth creating difference between making money and managing money
  • Elevate: How to make sure your clients, suppliers, and Team members are all winning
  • Why Tommy loves Joe's book "What's In It For Them" and the mindset it talks about
  • The rules of engagement Tommy utilizes to attract and train people to work with him
  • How to effectively and intelligently handle things that go wrong in your business
  • The power of "out-delegating" the competition to take back your time and your life
  • Secrets for maximizing your daily joy, abundant time, and your financial peace
  • What to do when you're starting a business but don't have enough to finance it
  • Tommy shares why marketing and advertising is so important for his business
  • The way to grow your business by building the right operations and systems

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind.

Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Mark, and Joe in this episode:

  • The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have)
  • How to sell more products to more people for more money and get better advertising outcomes
  • The power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thing
  • One word to NEVER use in any of your advertising or marketing (and one word that ALWAYS works)
  • How Mark successfully sells consumer packaged goods for a 4x higher price than competitors
  • Exact steps for creating a response getting ad… AND… the most powerful way to persuade anyone
  • Two powerful techniques (and one simple formula) you can use to sell more products and services
  • Mark simplifies the neuroscience of consumer response so you can apply it to your marketing
  • The mental shortcuts, heuristics, and biases that evil marketers leverage against people
  • Billion-dollar, real-world advertising examples you can use to motivate prospects to buy

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Nic in this episode:

  • What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors
  • What to do if you still feel like you're not getting enough done or enjoying the "grind"
  • Secrets to increasing your power over outcomes, creating reliability, and driving up certainty
  • Why "Solvable Problems" help you determine where to direct resources and what you should do
  • How to discover your non-negotiables and why they help you with your resource allocation
  • A way to transform how you approach each day that increases your enjoyment and effectiveness

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education. 

As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses. 

Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Russ, Joe, and Dean in this episode:

  • The top I Love Marketing tools any Entrepreneur can use to scale their business right now.
  • What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more!
  • Becoming 5% better in all areas of your life and applying what you learn to get results
  • Why marketing and influence are important skills for helping people and becoming happier
  • Dean shares the 9-word email that works to revive dead leads and makes you more money
  • What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients
  • The best books for I Love Marketing listeners to grow from start-up to accelerated growth
  • What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes
  • The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

The importance of selecting the right leads to generate, and targeting a specific market.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll Discover from Dean and Joe in this episode:

  • Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now
  • Selecting and converting the RIGHT leads
  • Selecting vs. Being Selected
  • Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back)
  • How Proctor and Gamble targets and segments their market
  • Narrowing and getting specific on a target audience and getting repeat business
  • The definition of marketing and what to do to be more effective at it 
  • Invitation to the upcoming I Love Marketing Meetup  

In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business. 

She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Brooke in this episode:

  • How Brooke started her Life Coach School and turned it into a $40 million a year business
  • Brooke shares what it takes to achieve your dreams and the obstacles you must overcome
  • The thoughts that make us feel unworthy, frustrated, or anxious and how to change them
  • How Brooke sets goals in her life (and why talking to yourself is a great thing to do!)
  • The most important actions you can take to make your biggest dreams come true
  • What Brooke personally does in her own life when things get hectic and overwhelming
  • How to make tough decisions in the face of personal and professional uncertainty
  • A few of the most valuable and helpful action steps Brooke has taken in life
  • Brooke shares what stops people from achieving (and taking action towards) their dreams
  • The one thing that keeps Brooke focused on growing (and why she's never given up)

Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of." 

Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Scott in this episode:

  • A method for effectively on-boarding paying Clients into your membership so they refer others
  • How to supercharge the growth of your membership without wasting a lot of time or money
  • The secret to scaling your membership numbers with the exact long-term Members you want
  • One strategy you can use to attract Prospects and more easily increase your membership
  • 3 simple questions for simplifying how bonded people feel as members of your group
  • How to create a 'Wow Factor' for your Members and help them achieve and win more

How to sell more and make an impact with your business by leveraging YouTube.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Evan in this episode:

  • The importance of using education-at-scale and hooks to build trust with Prospects
  • One of the best (and simplest) videos you can record to be seen as an authority
  • What to do if recording videos is nerve-racking, stressful, hard, or scary for you
  • A fun, easy, engaging way to record a month’s worth of content in a single afternoon
  • How to turn one long-form YouTube video into content on every social media platform

Unique marketing methods Cindy Cashman utilized the make “Everything Men Know About Women” a viral sensation.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Cindy in this episode:

  • Cindy shares the origin story behind “Everything Men Know About Women: 30th Anniversary Edition”
  • How to make your best ideas happen even if you’re scared, uncertain, or overwhelmed
  • The mental game of failure and rejection and how curiosity is key for achieving success
  • How Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too!
  • Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcome
  • The power of “Active Listening” that helps patients feel seen, felt, heard, understood, and a part of the conversation
  • Why failing your way to success with TESTING could be one of the most important secrets to success

Nick shares the keys to productivity (PLUS: How to save an extra day every week!)

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Nick in this episode:

  • Fix Your Broken Sink: How to operationally balance the short-term and the long-term
  • One of the biggest mistakes Entrepreneurs make with their time (and how to fix it)
  • How leaders can remove the obstacles in their Teams' way so they can do better work
  • Better ways to find where information is stored so Teams can avoid “Scavenger Hunts”
  • The C.P.R. Framework: How to have happier employees, greater output, and less stress
  • Three methods for increasing your capacity (and why the third method often works best)
  • The cost of ineffective meetings AND proven techniques for having better meetings
  • Build a high-performance team operating at maximal efficiency with minimal burn-out
  • Nick gives his thoughts on AI and how it will impact teamwork and communication

A better, more distinctive way to serve more people and give greater value.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Brian and Joe in this episode:

  • Why Brian loves "What's In It For Them" and how he uses the concepts in it
  • How Brian discovered one of the most important self-development concepts
  • The most destructive thing in life (This is especially important if you're a parent)
  • A key to self-confidence, courage, positive relationships, and fulfillment
  • How to make better decisions when it comes to allocating your time and energy
  • One of the major reasons why people are unsuccessful (and what to do about it)
  • Being Responsible: Why blame doesn't work, and the "golden triangle" does
  • A simple step you can take to get more connected when life is painful
  • What to do when you feel resentment so you can let it go and move past it
  • The Brian Tracy Domino: How contribution helps you and other people succeed
  • How to feel better, increase your happiness, and improve your quality of life

Available Now!

WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.


Going into 2023 with more clarity, more compelling offers, and better target marketing!

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Dean and Joe in this episode:

  • A holiday direct mail campaign Dean is running that you can model for ANY special occasion
  • One of the best drummers in the world shares the best music marketing technique he's seen
  • What Taylor Swift does different with social media to break the internet and reach people
  • How to leverage other people’s capabilities and capacity to grow your business and make more money
  • How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars
  • What coaches can do to profitably scale their business, methods, techniques, and results
  • How to generate more leads, increase your conversions, and serve and multiply your Clients
  • The secret to orchestrating a referral system that brings in A LOT more referrals
  • Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR

Available Now!

WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.


How to become an even more valuable, contributing, productive and helpful human.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Dean and Joe in this episode:

  • How to avoid having your generosity be taken advantage of when networking
  • Why Joe wrote his brand new book and how it can help you more successfully connect with yourself and others
  • How Joe got involved with VR (virtual reality) and why it’s transforming our relationships
  • How to quickly spot deceivers who use the guise of ‘sincere connection’ to try and take from you
  • Where people go wrong when it comes to connection that can lead to addictions and exploitation
  • The power in becoming a ‘Pain Detective’ in your market and in your personal relationships
  • The single most important question you must answer to get what you want in business and life
  • Joe and Dean share the backstory behind the origin (and early days) of Genius Network
  • How to cultivate relationships that are a lot more E.L.F. (Easy, Lucrative, and Fun!)

Available Now!

WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.


Three secrets for increasing your influence and income using targeted videos online.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Robert  in this episode:

  • How Robert achieves 7-figures in new business every year with almost zero expenses
  • An often overlooked YouTube strategy you can use to reach a much bigger audience
  • How to use outcome videos in your sales process to increase your conversions
  • The video marketing strategy Robert uses to generate hundreds of new Clients
  • A strategic way to create deeper Client relationships and provide valuable information
  • What you can do to outsmart and outmaneuver the big spenders in your niche
  • How to reach more prospects, create more trust, and increase your business

Eelco’s simple 6-step system for REACHING INFLUENCERS who will promote you ANYTIME you want

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

  • A “fast-track” way to get more traction around your brand and get more CONSISTENT SALES
  • A unique way to use your products to build your list that requires almost NONE of your time
  • The secret to getting an army of influencers to promote any of your products ON DEMAND
  • 6 BONUS TIPS for experiencing greater growth WITHOUT relying on social media algorithms
  • How to avoid playing the “asking for a favor” affiliate game (Do THIS INSTEAD to grow your revenue)
  • The way to get MASSIVE promotion for your products, services and business launches
Direct download: Eelco_DeBoer_An_Army_Of_Influencers.mp3
Category:general -- posted at: 1:36pm PDT

The 3-part direct mail system that can become a primary growth tool in your business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Justin Miller in this episode:

  • Think direct mail is dead? How to resurrect this 'dinosaur' and make A LOT more revenue
  • How to retain Clients, boost repeat business, and massively increase your referrals
  • The secret to getting other people and businesses to refer you to their best Clients
  • The importance of having a multimedia and multi-touchpoint strategy when hunting Prospects

Discover how the top marketing and business growth experts leverage strategies and tactics to acquire, retain and grow Customers in this Hot Seat Featuring Paul Monaco. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Joe, Dean, and Paul

  • Ideas and strategies to acquire new Customers
  • Organizing and rethinking metrics 
  • Gaining clarity on marketing efforts and goals
  • A different approach to lead generation 
  • Adding value to what you are already doing

The expert panel shares content creation tips, tech, and marketing for online course success.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Eelco, Sandra Scheinbaum, Dr. Beckman

 in this episode:

  • How to stop “trading time for money” and more easily scale-up to an evergreen one-to-many model
  • Secrets for crafting irresistible offers that convert Prospects to buyers, and buyers into lifelong Clients
  • The three pillars successful online marketers use to grow their business and experience more freedom
  • A technique for making your content extra ‘sticky’ (and why community can supercharge a courses value)
  • Should you take on affiliates or partners? 
  • How to create engaging content Customers love AND how to know the right price to charge for it

The importance of WHAT you're teaching in your YouTube videos and how it can build deeper relationships.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Evan Carmichael in this episode:

  • The biggest reasons why YouTube is the single best marketing strategy for growing your business
  • How to get the RIGHT audience to watch you, know you, like you, trust you, and buy from you
  •  The #1 place you and your business need to be if you want to drive 10x more traffic and sales
  •  One of easiest ways to quickly create valuable content for ALL of your business’s social media
  •  Secrets for recording YouTube videos that attract new, right-fit leads for your business
  • How to more easily turn even a small number of subscribers and views into A LOT more revenue

 


How direct mail can give you a competitive advantage and make you a better marketer both offline AND online.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Brian Kurtz and Joe Foley in this episode:

  • Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works
  • Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue
  • Brian explains a secret of the most successful businesses online who have the most diversity in their market
  • Why creating a physical version of your digital products could end up becoming a huge profit center for you
  • Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers
  • How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life

A collection of the most interesting moments and insights from Joe Polish's sabbatical.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Joe and Dean in this episode:

  • Joe Polish returns from his one-year sabbatical
  • Lessons and AHA’s that can positively alter your future
  • Joe Polish becomes the mayor of Cleator, Arizona
  • Buying a ghost town and future projects in the works
  • Best allocating Your T.A.M.E.E. (Time, Attention, Money, Effort, and Energy)

The types of videos that help solve people’s problems, deliver massive value, and differentiate you from competitors.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

What you’ll discover from Summer in this episode:

  • How to attract, qualify, and capture more followers, subscribers and prospects and turn them into lifelong Customers
  • One of the best videos for answering objections, educating leads about your offers, and setting yourself apart
  • Summer walks you through the 9 top performing marketing videos you can create and use in your business
  • How to clearly demonstrate your product’s value in a way that makes your customers want to start using it
  • Three types of funnels that work together to increase your leads, your conversions and your sales and revenue
  • What sort of video quality do you need? Summer talks about different mediums and video styles you can use

Do you have a big project coming up and feel overwhelmed by the amount of work you need to get done? This episode features Joe Polish and Dean Jackson, who share their secret to creating systems that allow them to get more done faster.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

What you’ll discover from Joe and Dean in this episode:

  • Dean and Joe share their approach to marketing calendars
  • How to pick your very best opportunities 
  • What to do NOW to get your focus back
  • PLUS: How to be someone who gets stuff done

Dean and Joe discuss the importance of developing and nurturing good ideas as part of your overall goal to produce amazing results. If you're looking to improve your results both personally and professionally, be sure to listen carefully so that you don't limit your focus on faulty execution in place of a better idea whose time has come.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

What you’ll discover from Joe and Dean in this episode:

  • Ideas vs. Execution
  • Flawless execution of a BETTER idea
  • Dramatically improve what you're already doing

What it means to Pivot and how it leads to an extraordinary life. 

The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Adam Markel in this episode:

  • How Adam went from being a workaholic attorney to becoming a transformational leader
  • How to get clear on what you really want in life
  • Joe and Adam discuss how to learn faster, make more money, and become a leader
  • Adam shares how to be happier, more peaceful, and more purposeful
  • How to embrace fear and turn it into creativity, power and opportunity
  • Why failing could be the key to helping you grow faster and get bigger, better results
  • How to increase the quality of your life, elevate your circumstances and become more authentic

The most E.L.F. (Easy, Lucrative, & Fun) thing you can do to jumpstart your marketing plan.

The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Dean Jackson in this episode:

  • Dean's unique process for creating your biggest business breakthroughs over the next 12 months
  • How to nurture a lifetime relationship with people who already know, like, and trust you
  • Identify how and where your current marketing plan is growing (or slowing) your business
  • How to create a dream come true experience for your Clients and satisfy more Clients
  • Turning passive and reactive referrals into orchestrated referrals system
  • A simple strategy for turning invisible prospects into visible ‘soon-to-be-Customer’ Prospects
  • Your Happy Number: How to find it and how it can help you increase your lead generation
  • Two winning strategies you can utilize for increasing your business’s Return on Relationship
  • Before Unit Breakthrough: How to nurture a consistent pool of Prospects who want to buy
Direct download: ILM_432_Jumpstart_Your_Marketing_Plan_Featuring_Dean_Jackson.mp3
Category:general -- posted at: 10:40am PDT

If you want more productivity and less stress in your business and your life, listen to this episode on how to build more time into your day so you can do the things that you want to do. 

The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Dean in this episode:

  • Achieve what you want to achieve by wrangling your time
  • Eliminating distractions to create an abundance of time
  • End intrusive and disruptive thoughts to get more done and stay focused 
  • Getting out of the reactive loop of email, internet, and telephone distraction
Direct download: ILM_431_Dean_Jackson_Focus_Finder-2.mp3
Category:general -- posted at: 6:00am PDT

Dean and Joe both give their best practices for the most important aspects of marketing.

The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

  • Dean and Joe’s take on mission statements 
  • The difference between amateurs and pros 
  • Best practices on Marketing and connecting with Clients
Direct download: ILM_430__Joe_Polish_Dean_Jackson.mp3
Category:general -- posted at: 4:50pm PDT

Frank Kern understands how to cut through the noise and attract your ideal Client. In this episode, he shares his tactics and strategies.

The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Frank and Joe in this episode:

  • Discover how to grow an authentic following
  • Integrating direct mail marketing
  • Creating copy that reaches your ideal Client 
  • Identifying profitable opportunities in the current market
  • Clearly communicating with anyone 

Are you ready to get more Clients, more repeat business, and a better bottom line? Check out this episode where Dean and Joe share their marketing wisdom.

The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • The Fundamentals every Business Owner needs to do FIRST before they do ANYTHING else.
  • How to get people aware of, interested in, and buying from your Business when you’re starting from scratch.
  • A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website…
  • The Psychology of High Price: How to sell high priced products and services in a way that Customers love.
  • A way to gain the superpower of “x-ray vision” to see who your ideal Clients are within a group of Prospects.

If you want to build better relationships in business and your life, make sure you learn these 3 skills.

The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Dr. Patty Ann Tublin in this episode:

  • Why relationships are essential to success in business AND can help you live longer!
  • Dr. Tublin's definition of "Emotional Intelligence"
  • Dr. Tublin says THIS is one of the most important aspects of Emotional Intelligence...
  • What the best communicators do to establish deeper and more meaningful connections
  • How to know when you're emotionally triggered and what you can do to quickly gain back control
  • A simple three second technique that can lessen anxiety and double your emotional intelligence
  • The 3 skills you need to heal almost any damaged business or personal relationships

Growing your entrepreneurial peace, productivity, and profits.

The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

Here’s a glance at what you’ll learn from Dino in this episode:

  • The factors leading to business burnout and why putting ‘business ego’ aside is crucial
  • How focusing on relationships can help you create a high growth brand with raving fans
  • Strategies for designing a magnetic Team culture and a unique Customer experience
  • Dino shares the keys to more peace, more productivity, and more profits in your business
  • Become A Better Leader and Lover: Replicate your business success into your marriage!
  • Cure inner-office drama, low morale, and burn-out while increasing your revenue
  • How you can increase your freedom and take back control of your professional life
Direct download: ILM_426_Unify_Your_Team_and_Magnify_Your_Freedom_Featuring_Dino_Watt.mp3
Category:general -- posted at: 2:09pm PDT

Do you want to raise your fees, boost your credibility and authority and increase the value of your time? Are you struggling to make sense of how to write a book because you're busy as heck? Listen to this episode!

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Alinka in this episode:

  • The top 10 OBJECTIONS Entrepreneurs have to writing their book AND how to EASILY overcome all of them
  • How Alinka’s book helped her work with (and become friends with) the co-founder of DHL International
  • One of the easiest, simplest, fastest, low cost (and super EFFECTIVE) ways to put together your book
  • The secret to magnifying your authority, enhancing your credibility, and increasing your Client base
  • Alinka reveals the best and quickest way to write YOUR book (ESPECIALLY if you don’t have the time)

Align your Team, create accountability, and minimize the impact of COVID-19 on your business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Nick in this episode:

  • 5 tools for streamlining Communication and Project Management with your Team when you're running your business remotely
  • 3 elements for running remote meetings: 1. C______ 2. A______ 3. S________ (AND, what you should always do AFTER remote meetings)
  • How to maintain an efficient, effective and positive Team culture in a remote environment
  • What to do if someone on your Team suddenly leaves (Do THIS to ensure every role can be handled no matter what)
  • Nick shares his most effective tips and tricks for running your Teamwork and business remotely

If you want to know how you can easily establish a buying reflex in your Prospects and Clients, then this is the episode for YOU...

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Dean, and Joe in this episode:

  • The most important thing you can work on to grow your business and make more money
  • What every Entrepreneur needs to know about crafting engaging, response-getting messages
  • How to send an email that revives dead leads and turns past Prospects into high paying Clients
  • What a “Super Signature” is and the RIGHT WAY to use it to easily bring in more business every day

If you want to build your brand, spread your message, and get to the heart of what you really want to do in the world this episode is for you. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Susan, and Dean in this episode:

  • A way of finding the right mountain to climb and getting the message you have inside of you out into the world
  • How you can discover your GOLDEN IDEA and get to the heart and soul of what you really want to do in the world
  • Susan talks about what the bigger picture is about for her AND what it means to be a ‘Messenger on a Mission’
  • One of the best vehicles for building your personal brand, spreading your message, and shaping your destiny
  • How To Help Millions of People: How to know what your “calling” is and what you to do when you receive it

Creating and selling your unique value.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Jay, Joe, and Dean in this episode:

  • Why there’s ALWAYS a solution – even in adversity
  • What it looks like to respond versus react
  • How to be PREEMPTIVE and ELEVATE yourself above the chaos
  • Why a RESULTS-LEADER will always trump a thought-leader. 
  • The DISCONNECT between the value you sell and the value someone will buy
  • The incorrect ASSUMPTION Entrepreneurs make about results

Do you want REAL happiness and fulfillment?

Imagine how incredible it would feel to stand by your commitments, brand, and values KNOWING that you've created them with integrity and purpose! Become unbreakable so that you can do hard s*** and LIVE a vision driven life. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Joe in this episode:

  • Living life to the fullest from VISION - defining who you TRULY are
  • Realizing your own potential
  • Staying fit and healthy to become a better Entrepreneur 
  • Making a difference in this world
  • Challenging yourself with extraordinary goals!
  • BE who you really are to build a Team of family

In this episode you'll learn how to leverage the power of a book as a marketing tool to increase your sales and grow your business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Dean in this episode:

  • How to use a book to start a conversation with your ideal target market
  • How to more easily get your message in front of more leads and prospects
  • What you can do with a book to increase your sales and grow your business
  • Creating a bigger vision
  • Why a short little book can be the catalyst for a million dollar business
  • How to trigger desire for your book

Why the highest level Entrepreneurs focus on WHAT and WHO, not HOW and DOING…

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Jason, Dean and Joe in this episode:

  • Why Jason joined Genius Network 
  • Jason defines what marketing is and the #1 way to improve almost anyone’s life
  • One of the simplest ways to get more leads, more sales, and more money
  • The Road To Financial Success: What stops people and what it takes to succeed

Being happy doesn’t have to be difficult. You can do it! You just need to cultivate the positive thinking, doing, and feeling habits that are natural to people who are living successfully with ADHD. Yes, you can thrive even when your attention wanders. ADHD is more of a gift than liability, depending on how you use it.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Dr. Hallowell  in this episode:

  • How to live joyfully and successfully with ADHD and THRIVE even when you get distracted
  • The UPSIDE of ADHD: Why your biggest achievements could come from your ADHD brain
  • Dr. Hallowell’s best Entrepreneurial strategies for staying sane in today’s crazy-busy world
  •  The latest research you can use for minimizing downsides and maximizing the benefits of ADHD
  • How to find the best types of work, activities, and creative outlets for your unique strengths
  • Why it’s important to maintain positive connections with other people to live a healthy life

 




Suzy Batiz is one of the leading female Entrepreneurs of this generation. Her magnetic personality, quick wit, and brutally honest insights have touched people all over the world. A sought after speaker, she’s inspired thousands to pursue their dreams and find success in business and life.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Suzy in this episode:

  • How Suzy came up with the idea for Poo-Pourri and her incredible journey of building a $500 million empire.
  • What “connection” means to Suzy (PLUS: How Suzy deals with failure – AND – her best advice for any Entrepreneur going through difficulties or struggle).
  • Suzy’s definition of success 
  • Suzy’s answer to the question: “What does ‘money’ mean to you?”
  • The importance of “Resonance,” “Entrepreneurial Intuition,” and “Gut Feelings.”
  • A simple practice you can use to tap into your creativity and feel happier.
  • The power of FLOW in making great ideas work and becoming more successful.
Direct download: ILM_416_Creating_Alive_Ideas_Featuring_Suzy_Batiz.mp3
Category:general -- posted at: 8:00pm PDT

Live on purpose by eliminating roadblocks to access new opportunities while eliminating physical and psychological barriers. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Dan in this episode:

  • Shifting out of your head and into your Clients’ head
  • Making more impact with questions than with answers
  • Understanding how they are looking at the world
  • Value Creation

How to market your products and services, sell more effectively, and become even more valuable in business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Brian in this episode:

  • What successful people do differently than unsuccessful people and how you can become even MORE successful
  • The story of Brian’s experience in the publishing industry and how it led him to writing 86 books over 26 years!
  • How to freely discover the recipe for writing and publishing books and impacting millions of peoples lives

 


Better is NOT Better: Sally lays out the huge differences between being ‘better’ and being DIFFERENT.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Sally in this episode:

  • How Sally restructured her business, started over with her social media, and became more of herself
  • How to discover who YOU are at your absolute HIGHEST and compete by having a deep, powerful identity
  • One of the EASIEST strategies successful companies and brands use to position themselves differently
  • Sally reveals the 4 different ways to compete in the battle royale between ‘better’ and ‘different’
  • The H.A.C. FORMULA for differentiating your company and rewriting the rules of your industry
  • How to use the strategies of FASCINATION to be different and attract of your ideal Clients

How to correctly think about your marketing, positioning, branding, and messaging if you’re a successful company.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Clay in this episode:

  • The 2 most powerful words in marketing AND the 3-word formula for making your marketing 10x more powerful
  • How to differentiate yourself from your competitors (PLUS: How to increase your wealth using “Portable Story Math”)
  • The Perfect Intro: The most effective way to explain what you do (Most people get this wrong. Here’s how to do it right.)
  • One of the best ways to use testimonials and social proof that makes your marketing A LOT more persuasive
  • A ninja trick for discovering what your Customers are searching to find you (This is one of the most useful secrets on the internet)
  • The best piece of advice for maximizing your book and why a book is one of the strongest pillars in building your personal brand
Direct download: ILM_412_Getting_The_Fundamentals_of_Marketing_Featuring_Clay_Hebert.mp3
Category:general -- posted at: 6:00pm PDT

Dean Jackson is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Dean in this episode:

  • The systematic approach to creating breakthroughs in your business
  • Improving your offer to scale your business
  • The 9-word email strategy to re-engage leads
  • Re-engaging strategies to convert existing leads
  • The top 3 strategies to create breakthroughs
  • Targeting breakthroughs to scale your business
  • The 3 punch knockout system to re-engage your list
Direct download: ILM_411_Finding_and_Creating_Breakthroughs_with_Dean_Jackson.mp3
Category:general -- posted at: 1:56pm PDT

How To Design the ULTIMATE Customer Experience and Create a Culture of RAVING FANS! 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Jesse in this episode:

  • What BANANAS, BASEBALL & A MILLION bucks have to do with YOUR Business
  • Jesse's 3E PHILOSOPHY to engage your Clients, show you care, and create a result
  • The Importance of ENTERTAINMENT, Amusement, and JOY in Marketing (and How Easy It is To Use It)
  • Creating an ATTENTION PLAN for lead generation so you STAND OUT in over-crowded marketplaces

What do sales, marketing, and dating have in common? Well, if you listen to this episode, you’ll learn that just like the wooing of a potential mate, business isn’t so different from love.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Annie in this episode:

  • How to use marketing to find the love of your life
  • The similarities between dating and marketing
  • Do opposites REALLY attract? Here's the surprising truth…
  • Annie shares her perspective on true love and intimacy
  • Conscious Uncoupling: A healthier way to break up
  • How to transform relationship conflicts in a crucible for love
  • Standing for your partner's growth and greatness
Direct download: Marketing_For_True_Love_Featuring_Annie_Lalla_and_Joe_Polish.mp3
Category:general -- posted at: 9:51am PDT

Dan and Joe share marketing insights that reduce complexity to multiply your results and response. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Dan, and Joe in this episode:

  • Rebranding the way that people think of marketing
  • M _ _ _ _ _ _ _ _ : The one thing that allows you to create the bigger, better future you desire and deserve
  • A definition of “selling” that changed Joe’s life and how you can apply it in your business and life

Discover how to boost your brain power, learn faster, and more with Jim Kwik.

Jim Kwik is the Founder of Kwik Learning and a widely recognized world expert in speed-reading, memory improvement, brain performance, and accelerated learning.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Jim in this episode:

  • Too much to read? Too much to do? Overwhelmed? Not enough time? Jim shares why we feel this way and what to do about it
  • A.S.T: 4 keys to learning any subject or skill faster
  • What Genius learners do different than everybody else
  • Think you can’t do something? Use this 3-letter word to obliterate almost any limitation
  • Your Environment and Your Brain: How your surroundings positively (or negatively) affect your results
  • “If knowledge is power, than __________ is your superpower”: How to tap into your greatest abilities
  • Two things you need to grow a better brain even as you grow older – and – the two reasons why people cognitively decline

 

Direct download: ILM_407_Boost_Your_Brain_Power__Learning_Featuring_Jim_Kwik.mp3
Category:general -- posted at: 11:40am PDT

Framing is everything. The framing determines how well you sell, enroll, or influence someone else. Learn how you can repurpose and reinvent yourself to create more results in your personal life and business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Alex Mandossian in this episode:

  • Alex reveals his simple step-by-step system for converting 4x to 6x more sales
  • R _ _ _ _ _ _ _ _ _ _ : A faster, better way to create content with 10x less effort
  • One of the most profitable (and most neglected) veins of business gold you can tap into
  • The No-Rejection Selling formula used by top coaches, consultants or service professionals

How to get more leads, more engagement, and more revenue with your podcast.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Paul, and Dean in this episode: 

  • Paul’s simple four step method for making your podcast work and succeed
  • The exact steps you can take with $1,000 to start (and build) your podcast
  • A secret one individual used to earn $40 for every $1 he spent on his podcast

Secrets for authentically connecting and powerfully closing sales.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn from Dino in this episode: 

  • How to develop skills for sharing your message effectively online
  • S.H.E.L.L: Dino’s system for influencing people through the screen
  • The top 4 areas you need to be aware of to successfully sell online
Direct download: ILM_404_Selling_Through_The_Screen_with_Dino_Watt.mp3
Category:general -- posted at: 12:36am PDT

Solve any problem, build a successful business, and create the impact that you desire through copywriting. 

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Here’s a glance at what you’ll learn in this episode: 

  • The biggest mistakes Entrepreneurs make when it comes to hiring and working with copywriters
  • What to do before taking a product to market
  • Craig Clemens recommends every Entrepreneur read THESE three copywriting books
  • Lessons that copy, marketing, and sales has taught about life and humanity

Jason Korman shares how to create a transformative, growth-centric, and lasting culture.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com 

Here’s a glance at what you’ll learn from Jason in this episode: 

  • How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
  • The 3 pieces of advice Jason would give to Entrepreneurs who want to become even more successful.
  • Jason’s definition of “culture” and how to create a culture that drives better outcomes.
  • What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
  • ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

David Bach reveals how to free yourself financially.  

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from David in this episode:

  • The Latte Factor: Why You Don’t Have To Be Rich To Live Rich
  • Why David wrote The Latte Factor (and why you’re richer than you think)
  • The #1 thing you can buy for any young person that sets them up financially for life
  • David’s secrets to becoming a bestseller and one of the best marketers in the financial space
  • What any millennial can do to get (and stay) rich, be a force for good and live the life they want and deserve

An easier, simpler, and SMARTER way to get started on YouTube. Taking the RIGHT actions to turn YouTube into a DRIVING FORCE for making more money and growing your business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Evan, and Dean in this episode:

  • Why now is the BEST time to get started on YouTube as a thought leader, expert, and/or Entrepreneur
  •  How to attract more Clients to your business (And your most important job when it comes to YouTube)
  • Simple strategies for overcoming the fear of being in front of a camera and avoid failing on YouTube

Brian Tracy shares his timeless wisdom on success, thinking, and focus to build, and maintain a great business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Brian in this episode:

  • The importance of reducing distractions and gaining more focus
  • How to double your rate of success
  • What you can do about high levels of stress
  • Practices on how to implement zero-based thinking
  • Developing courage and strengthening relationships in business, and life

How to turn an episodic, sporadic marketing plan into a consistent, repeatable, successful marketing plan.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

  • Dean shares his definition of marketing and the difference between a Marketing Plan and an E.L.F. Marketing Plan
  • How to properly plan out your Before, During and After business units so you constantly and consistently increase your revenue
  • The first, easiest step you can take to create an immediate profit windfall in your business
  • How to track data and turn it into actionable strategies you can execute to create business breakthroughs
  • A method for maximizing every lead you get in your business and growing your business's revenue
  • The truth about getting results with business plans, mission statements, vision statements, KPI's and more
  • Dean and Joe discuss the E.L.F. Filter that can make your business and life easier, lucrative and more fun!
  • How your E.L.F. Marketing Plan can give you more time, leverage your efforts and make you more money
  • The power of being around successful people (AND: How to put yourself into one of the highest level groups in the world)

Listen as Joel Weldon shares his story about becoming an effective speaking coach. What makes a good presentation, and how you can use speaking as a marketing tool for your business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Joel, and Joe in this episode:

  • 3 secrets to creating great speaker introductions (PLUS: The #1 x-factor that makes a great speaker)
  • The NFV Formula: How you craft an unforgettable message your audiences will love
  • The 51% Rule: How to make everything in your life even better
  • A simple strategy you can use if you’re scared to speak…
  • Joel reveals the ONE SIMPLE IDEA that doubled his selling ability and changed his life forever!
  • One of the most effective ways to constantly improve and grow your skills as a speaker
  • How to reframe, reposition and customize a talk in a way that emotionally connects with your audience



If you want to build credibility to develop and sustain trusted relationships, break barriers to progress, and increase sales. This episode is for YOU!

Here’s a glance at what you’ll learn from Dr. Robert Cialdini, and Dean Jackson in this episode:

  • Dr. Cialdini’s Universal Principles of Influence
  • How you can become an even more skilled persuader
  • Identifying big power sources that drive behavior
Direct download: The_New_Influence_Featuring_Dr._Robert_Cialdini_and_Dean_Jackson.mp3
Category:general -- posted at: 9:27pm PDT

If you are looking to create even bigger results through email by connecting and creating new experiences for your Clients... This episode is for YOU. This week we are revisiting the episode on 'The 9-Word Email.' If you would like to get the full episode please visit ILoveMarketing.com/395

Here’s a glance at what you’ll learn from Dean Jackson, Joe Polish, Jennifer Hudye, and Alex Moscow in this episode:

  • Press “send” and collect a quick cash windfall from all your prospects from the last 90 days. Here’s how…
  • Dean gives you the exact 9-word email template you can use in your business
  • The Email Barista: A smart way to effectively automate responding to emails
  • What to write in a subject line so your emails almost ALWAYS get opened
  • Dean shares the 2 most powerful ways to use a 9-word email
  • One email Jennifer sent to her list that made $12,000 IN A DAY
Direct download: ILM_395_9_Word_Email.mp3
Category:general -- posted at: 8:50pm PDT

If you’re currently not sleeping well, are struggling with insomnia or looking for ways to MAXIMIZE your sleep time, this is the episode for YOU.

Here’s a glance at what you’ll learn from Michael, and Dean in this episode:

  • Michael’s #1 technique for getting the best sleep you may EVER have!
  • How to easily AVOID the two most common mistakes that mess up our sleep
  • Do these two simple things first thing in the morning to overcome brain fog
  • How to sleep in an age of COVID-sleeplessness, isolation, and lockdowns

Zig Ziglar’s closing techniques and mindset shifts are still in use today!

This week we are revisiting the episode where Joe Polish, Dean Jackson, Kevin Harrington, Mark Timm, and Jason Fladlien examined the IMPACT Zig has had on their lives and their professional careers. Here are some really great insights that they shared, if you would like to get the full episode please visit ILoveMarketing.com/393

Here’s a glance at what you’ll learn from Joe, Dean, Kevin, Mark, and Jason in this episode:

  • Why master motivator and salesman Zig Ziglar is one of the most important people any Entrepreneur, business owner, millennial, inventor, salesperson and more can learn from
  • Secrets for closing more sales, positioning yourself and making A LOT more money
  • Zig Ziglar impacted 250 million people while he was alive. Here’s why Zig is going to impact 2.5 BILLION in the future…
  • How Zig transformed Joe Polish, Kevin Harrington, Jason Fladlien, Dean Jackson and Mark Timm’s life
  • Read This Revolutionary Book: The ONE “master source” book almost all sales books and presentations today lead back to…
  • The one big difference between struggling salespeople and six-figure salespeople
  • Want to have your passion, purpose and products impact millions of people? Here’s what you need to do…
  • The biggest secret to getting almost anything you want in life…
Direct download: ILM_393_Zig_Ziglars_Sales_Secrets.mp3
Category:general -- posted at: 8:00pm PDT

If you're looking for some helpful advice about Search Engine Optimization, this is the episode for you!

Stephan shares some tips and tricks that are going to be extremely helpful to get more traffic to your company's website with SEO. He elaborates on ranking at the top of search engines and staying there by using a combination of paid advertising as well as organic search.

Here’s a glance at what you’ll learn from Stephan, and Dean in this episode:

  • Rank at the TOP of the search engines and STAY THERE (Take these steps to get started…)
  • Stephan demystifies and decodes SEO so you can get more traffic to your company’s website
  • The RIGHT WAY to think about using both Paid Search AND SEO in order to build a valuable asset
  • Does Size Matter?: Stephan shares whether small or BIG businesses have an SEO advantage
  • ONE THING Entrepreneurs need to understand before optimizing ANY website
  • How to deal with ‘Algorithmic Uncertainty’ and make things more STABLE for yourself
  • Want to increase your online marketing success? Here’s what you need to know…
  • Where to START with SEO to get results WITHOUT needing to be a technology wizard
  • The 3 criteria you can use to evaluate whether a keyword is a “GOOD KEYWORD” or not
  • Stephan shares a rarely talked about LOCAL SEO technique that can help you rank higher
Direct download: ILM_392__What_You_Need_To_Know_About_SEO_Featuring_Stephan_Spencer.mp3
Category:general -- posted at: 7:40pm PDT

What is your Vivid Vision?  If you are trying to build an organization of people who share your same values and energy and want to make things happen on a bigger scale, then this episode is for you!

Here’s a glance at what you’ll learn from Cameron, and Dean in this episode:

  • What a VIVID VISION is and why it’s so important for building a meaningful organization
  • How to get PASSIONATE Team Members to see your vision and make your dreams a reality
  • The biggest mistake leaders make when trying to make forward progress in their business
  • Once your Vivid Vision attracts people to you, here is how to ensure they are the RIGHT people
  • How to leverage your Entrepreneurial superpower AND protect yourself from extreme failure
  • Why being the smartest person in the room is NOT as much an advantage as THIS ONE THING
  • The Vivid Vision process explained STEP-BY-STEP and EXACTLY how to create YOUR Vivid Vision
  • One of the most important lessons Cameron learned from Elon Musk about DREAMING BIG
Direct download: ILM_361_Creating_A_Vivid_Vision_Cameron_Herold.mp3
Category:general -- posted at: 7:00pm PDT

Does your heart need rewiring? Listen in as Amy Chan, founder of Renew Breakup Bootcamp and author of Breakup Bootcamp, shares the first steps to take if you’re someone looking for a healthy, meaningful, and loving relationship.

Here’s a glance at what you’ll learn from Amy, Joe, and Dean in this episode:

  • Why good people choose the WRONG partners AND steps you can take to AVOID having this happen in YOUR relationships.
  • How Amy transformed her own heartbreak into healing AND how she discovered the underlying PATTERNS of romance, dating, and love.
  • The science behind “rewiring” your HEART and the foundational elements to transforming PAIN into breakthrough healing.
  • What your “Chemistry Compass” is and how it determines who you’re drawn to OR repulsed by (and how to tell if yours is BROKEN).
  • How to know if you’re in a relationship that needs to end and WHAT TO DO when you realize a breakup is going to be necessary.
Direct download: Your_Brain_On_Love_Amy_Chan_ILM_390.mp3
Category:general -- posted at: 7:00pm PDT

Everything is a negotiation—even when you may not realize it. Listen in as Chris Voss shares what every Entrepreneur needs to learn about negotiating effectively for results that are easy, lucrative, and fun.

Here’s a glance at what you’ll learn from Chris, Joe, and Dean in this episode:

  • Chris shares his definition of “negotiation” AND what every Entrepreneur needs to learn about negotiating effectively.
  • The subtle difference between “cooperation” and “collaboration”, “aggressive” and “assertive” and why it’s important.
  • Chris reveals how to size up and assess a stressful situation and transform it into an OPPORTUNITY and more SUCCESS.
  • MOST VALUABLE NEGOTIATION TECHNIQUE Chris has EVER learned and WHY it’s the preferred “move” of intelligent people.

Joe is officially away on his year-long sabbatical. Hear what he had to say about it in his last recorded interview with Ben Hardy.

Here’s a glance at what you’ll learn from Joe, and Ben in this episode:

  • Joe shares how his Business is going to self-manage while he is on his sabbatical
  • How to become the best version of yourself and feel more rejuvenated
  • Joe shares what is SCARING him the most about going on his sabbatical
  • What people can expect from Genius Network while Joe is on his sabbatical
  • One of the BIGGEST SECRETS to feeling more connected and happy with your life

Are you fishing in the right pond? Listen in as Dean Jackson and Joe Polish answer audience questions about increasing your Prospects and conversion rates with wildly effective marketing techniques.

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

  • How to think about and use EFFECTIVE HUMOR in your marketing to get attention AND get more sales.
  • Dean shares the MOST VALUABLE content you can send someone after you are in communication with them.
  • Joe’s favorite marketing book of ALL TIME (PLUS: A lesson from one of the greatest copywriters who ever lived).
  • Simple actions you can take to INCREASE the number of Prospects you reach AND increase your conversion rates.
  • Should you use Facebook to lead generate? YouTube ads? Google searches? Here’s how to integrate ALL of them.
  • An easier way to find more HIGH PAYING CUSTOMERS that are similar to your current BEST Customers.
  • How to build a great Business by consistently marketing to the RIGHT prospects so they buy from YOU.
  • Joe reveals one of his best working strategies for setting up PROFITABLE, SUCCESSFUL joint ventures.
  • The difference between VISIBLE and INVISIBLE prospects (and how to intelligently deal with BOTH).
  • THIS ONE GREAT BUSINESS STRATEGY can help you discover HIDDEN MONEY in your Business.
  • The Business you’re REALLY in AND how to get and keep valuable LONG TERM Customers.




Are you setting yourself up for success by starting your day off right? Listen in as Hal Elrod, the Author and Creator of The Miracle Morning, shares his Miracle Morning formula and the results millions have experienced from implementing it.

Here’s a glance at what you’ll learn from Hal, Dean, and Joe in this episode:

  • Hal’s  incredible story of going from three different ROCK BOTTOMS (including cancer and financial ruin) to TOTALLY TRANSFORMING the quality of his life.
  • What you (or the people you love) can do when you (or they) feel hopeless, like giving up, and even suicidal (AND: How Hal overcame losing the will to live).
  • How to gain the UNWAVERING FAITH and “IRRATIONAL CONFIDENCE” needed to help make your biggest dreams come true.
  • The SIX PRACTICES OF A “MIRACLE MORNING” for upleveling your mind, emotions and results (Do these every morning and be amazed!).
  • A HUGE MYTH about “Affirmations” that ensures they WON’T work (Hal describes a better 3-Step Affirmation Formula that COULD work).
  • THE ONE THING we ALL have control over NO MATTER WHAT (This can help you when you’re going through your toughest, darkest times).
  • The ULTIMATE GOAL OF LIFE and how it can not only help you develop your SUPERPOWER but also get you what you REALLY want.
  • The 3 MOST POWERFUL WORDS you can say to yourself that can help rid you of self-loathing, feel down on yourself and other negative feelings.
  • THE SECRETS to: Inner peace; emotional well-being; TRULY knowing yourself; getting the best sleep you’ve ever had; and MORE!
  • How to set up the start of your day with Your Miracle Morning to CONSISTENTLY experience peak physical, mental and emotional states.
  • The “5 Step Snooze-Proof Wake Up Strategy For Recovering Snooze-A-Holics” (What to do if you don’t consider yourself a morning person).
  • Hal’s BEST ADVICE FOR ENTREPRENEURS who have a product or service and want to build a successful, meaningful, FREEDOM-based Business.

Achieving bigger and better goals doesn’t have to mean more work, more stress, or even more knowledge to get it done. Listen in as Ben Hardy, Dan Sullivan, and Joe Polish share a simple formula to skyrocket your success.

Here’s a glance at what you’ll learn from Ben, Dan, and Joe in this episode:

  • The fastest way to make your visionary goals happen WITHOUT having to know “How” to make them happen.
  • The story behind the creation of Dan and Ben’s new book, "Who Not How?"
  • What you can do to make sure every working relationship you have is productive, simple, and fun.
  • The two Entrepreneurial attitudes you need to increase your capabilities and your confidence.
  • How to focus on your greatest passions, experience extreme flow and creativity, and get effortless results.
  • Dan reveals the most important collaboration in his life and Business and WHY it works so well.
  • The most common mistakes people make when trying to collaborate with other people (and what to do instead).
  • Why “Who Not How” is one of the fastest, most effective methods for getting BIGGER, BETTER RESULTS.
  • Dan talks about the connection between focusing on “Unique Ability” and finding the right WHOs.
  • Take THIS action if you’re doing work you DON’T like but you want to HAVE MORE FREEDOM.
  • How to do more of what you love, access almost any capability, and make your goals happen faster.
  • The courage of committing to your “Unique Ability” (and how it makes your life 10x better).
  • Why Entrepreneurs are motivated by “Freedom” and how it can lead you to your PURPOSE.

Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process. 

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384.

Here’s a glance at what you’ll learn from Joe, Dean, and Michael in this episode:

  • Michael shares how to both make money AND feel FULFILLED in the process of making money.
  • Joe and Dean answer the question: “If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?”
  • Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting.
  • Dean and Joe both talk about what “marketing” is REALLY all about AND how to better utilize it.
  • How to MASSIVELY increase your trustworthiness and keep your customers and teams happy.
  • One of the best ways to credibly serve your mission or calling WITHOUT requiring “credentials”.
  • The #1 differentiator for attracting more Business and standing out in any crowded marketplace.
  • Why you’re ALREADY worth $1,000,000 (and how this realization can transform your life).

Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it.

Here’s a glance at what you’ll learn from Lee, Dean, and Joe in this episode:

  • How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI’s.
  • Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset.
  • How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator).
  • The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!)
  • Some of the best ways for Business owners to get more Customers even in a down market.
  • How the “right phrase” can help your Customers feel comfortable with their decision to buy.
  • What having an E.L.F. Business means to Lee (AND the greatest misconception about media).
  • How to utilize tough times as a springboard for greater success (PLUS: What “success” means to Lee).
  • What PR can (and can’t) do, and how to build relationships that bring you free PR opportunities.
  • How to overcome adversities and obstacles when you’re struggling, overwhelmed, or in a bad place.
  • The “10 Ways Method” for attracting attention, making more money and blowing people away.

Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now. 

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/382.

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

  • How to STOP fighting for attention in crowded markets and START getting more business.
  • The mindset you need to turn unconverted leads into increased revenue.
  • How to create even more compelling offers and attract your ideal 5-STAR Customers.
  • What to do to stand out and position yourself when you’re in a competitive market.
  • How to take any hard-to-describe service and make it clearly valuable in people's eyes.
  • A simple question you can ask your Clients to have your best marketing created FOR YOU.
  • Advice for non-profits who want to raise more money and make a big impact in the world.
  • Three units of your Business for finding Customers, getting results, and increasing referrals.
  • One of the most effective ways to focus in the face of overwhelming amounts of information.

 




What are the secrets to success that the greats aren’t telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/381.

Here’s a glance at what you’ll learn from Kevin, Mark, Dean, and Joe in this episode:

  • The greatest gift of being a mentor and having a mentor for success and achievement.
  • Mark reveals the secret to finding and attracting the RIGHT mentor to guide YOU.
  • The story of how Kevin and Mark met and why they co-wrote their new book “Mentor To Millions”.
  • How to navigate B.S., deal with psychological complexity, and stay resilient no matter what.
  • Strategies for cutting deals, structuring partnerships, and setting up winning collaborations.
  • The formula to maximize mentorship, build almost anything you want, and impact millions.
  • How recognizing bigger opportunities can help you build and leverage your personal brand.
  • The fastest way to get your product and/or service into the hands of millions of people.
  • Why it’s so important to value your mentors’ time, make things easy, and act on your mentors’ advice.
  • The difference between “shark” deals, “generous” deals, and FAIR deals (PLUS: Why fair deals SCALE).
  • How to integrate a deeper, more meaningful relationship with your family AND your Business.
  • Five banks turned him down. He did THIS ONE THING, and the original bank ended up lending him $3 MILLION.
  • Kevin walks you through the most effective pitch you can use to raise money for your idea or Business.
  • How to think exponentially, expand your scope of possibility, and live the life you desire and deserve.
Direct download: ILM_381.mp3
Category:general -- posted at: 10:00pm PDT

Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/380.

Here’s a glance at what you’ll learn from Jason, Dean, and Joe in this episode:

  • How to motivate your people so they experience greater cooperation, less complexity and more achievement.
  • The 3 principles of culture change that increase productivity and align people better to outcomes and results.
  • How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems.
  • The process Jason implemented that increased engagement around innovation by 1000x in one organization.
  • How you can drive better performance with leadership tools that gain influence and increase your revenue.
  • One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world.
  • What effective companies do to communicate and execute their mission in ways prospects and customers love.
  • The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations.
  • Three of the most important lessons Jason has learned over his career about change, getting results and success.
  • A method for identifying any niche or markets real needs and delivering solutions that are ‘scale ready algorithms’.
  • The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody.
  • How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.

 

Direct download: ILM_380.mp3
Category:general -- posted at: 10:00pm PDT

Freedom. It’s why most entrepreneurs do what they do. Learn how to have more time for the things you love, be peacefully productive, and grow your business sustainably in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/379.

Here’s a glance at what you’ll learn from Eelco, Dean, and Joe in this episode: 

  • One of the best actions you can take to grow and build your Business during the pandemic.
  • The Power of Journaling: How to gain clarity, simplify your life, and transform your Business.
  • Eelco shares what’s working for him online (Plus: How you can drive bigger, better results).
  • Internet Fasting: A simple practice for becoming peacefully productive (and laser- focused!).
  • Alex shares the single best marketing strategy, irresistible offer, and bonus you can use.
  • What Entrepreneurs can do to rejuvenate, have more time, and experience greater freedom.
  • Eelco reveals his “Leads On LinkedIn” strategy for and growing your engagement and your list.
  • How you can become healthier, happier, and richer more easily by taking THIS one simple action.
Direct download: ILM_379.mp3
Category:general -- posted at: 10:30pm PDT

Got questions? Get answers to your most burning marketing questions in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/378.

Here’s a glance at what you’ll learn from Dean and Joe in this episode: 

  • How to attract more right-fit clients, increase your conversions, and get even more repeat business.
  • The Fundamentals List: 6 things every business owner needs to do FIRST before they do ANYTHING else.
  • How to get people aware of, interested in, and buying from your business when you’re starting from scratch.
  • A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website…
  • The Psychology of High Price: How to sell high priced products and services in a way that customers love.
  • A way to gain the superpower of “x-ray vision” to see who your ideal clients are within a group of prospects.
  • How to effectively reach hard-to-reach CEOs and COOs of large corporations and do B2B direct marketing.
  • What Trumpeter Swans, Horses, and Unicorns can teach you about finding extraordinary team members.
Direct download: ILM_378.mp3
Category:general -- posted at: 10:30pm PDT

Want to learn how to influence, inspire, and captivate from the stage? Learn the art and craft of speaking in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/377.

Here’s a glance at what you’ll learn from Joel, Dean, and Joe in this episode:

  • The 3 most valuable speaking and presentation lessons Joel Weldon has ever learned.
  • How to transform fear into calm and confidence when presenting in front of any size audience.
  • A simple, scientifically proven way to use your personality to get the future you want.
  • How to best organize your ideas and effectively connect them to your audience.
  • The fastest way to position yourself as a respected expert in your marketplace.
  • Joel gives you his 3-word secret for ensuring your message is never misunderstood.
  • How to craft a story so effective and so emotional you will never be forgotten.
  • Little tweaks that make your speeches and presentations even more impactful.
  • How to connect to your virtual audience and feel confident in any virtual setting.
  • 3 simple, easy-to-use tips for having even more success with online presentations.
  • Put your call to action ___(HERE)___ , NOT at the end of your speech. Here’s why…
  • One of the biggest secrets you can use to become an even better communicator.
Direct download: ILM_377.mp3
Category:general -- posted at: 10:30pm PDT

Joe Polish and Dean Jackson dive deep into the relationship between creativity and your definition of success.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/376.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Why we’re about to see some of the most innovative experiences and virtual gatherings online.
  • Put your face on a sticker, stop touching your face during COVID-19, AND write million-dollar copy!
  • Why B. Jeffrey Madoff wrote his new book “Creative Careers: Making a Living with Your Ideas".
  • How to make more money, create greater impact, and experience more freedom using creativity.
  • The importance of purpose, perseverance, and stories when building a sustainable business.
  • B.R.A.N.D.: Dean shares what a brand REALLY is, the value of a brand, and how to create one.
  • What the greatest brands do, how they capture attention, and what they do to lock in loyalty.
  • The artistic myth of the lone genius and the firebolt AND the right-brain, left-brain myth.
  • Why “editing” can be so powerful for leading a simpler, more connected, more enjoyable life.
  • The first step to take when you’re building a sales funnel that attracts your ideal customer.
  • How to define SUCCESS so it has a long-lasting positive impact on your daily joy and happiness.
Direct download: ILM_376.mp3
Category:general -- posted at: 10:30pm PDT

Anna, Dean, and Joe share why and how to publish a book that’ll help grow your business.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/375.

Here’s a glance at what you’ll learn from Anna, Dean, and Joe in this episode: 

  • Who should write a book, how to write a book, and how a book can help launch and build your business.
  • How to transition from being a writer to a business person and share your message with the world.
  • What a “biz-oir” is, why Anna wrote her new book as a “biz-oir”, and how to start writing YOURS.
  • Anna answers the question: “Should you sell your book to a publisher – OR – self-publish?”
  • 5 types of book titles that stop people in their tracks and compel them to buy your book.
  • What all the best-selling books in history have in common and how YOU can use it!
  • Why the quality of your book matters and how to easily write a high-quality book.
  • Anna shares 7 simple steps for writing and launching your self-published book.
Direct download: ILM_375_-_Anna_David.mp3
Category:general -- posted at: 11:40am PDT

Average sucks. Learn how to discover who you really are and get what you really want in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/374.

Here’s a glance at what you’ll learn from Michael, Dean and Joe in this episode: 

  • Michael reveals the biggest barrier people face in business and in life (and how to overcome it).
  • Your Outdated Life Plan: Here’s how to pivot and shift it to get what the REAL YOU wants TODAY.
  • How to change the way you think more easily and act so you experience more success and fun.
  • The difference between people who do something and those who do something CONSISTENTLY.
  • Why Michael wrote his new book Average Sucks and how it can help you transform your life.
  • The ONE THING controlling your day-to-day actions impacting your success and fulfillment.
  • Why your “Comfort Zone” is a perfectly orchestrated psychology that keeps you where you are.
  • Michael gives you the 3 simple steps you can take RIGHT NOW to raise and grow your average.
  • When working hard to try and do and be more is a bad idea and could make your life worse.
  • How to change your biochemistry through “Selected Adversity” in order to stretch and grow.
  • Why “CLOUDLANDIA” could be the biggest opportunity to make your dreams come true.
  • Joe shares a marketing idea you can use to 10x customer engagement in your business.
  • The first mentors Michael ever had and the most important lessons he learned from them.
  • One of the most important actions you can take if you feel you aren’t getting what you want.
  • What to do when you’re facing overwhelming challenges in your business and in your life.
  • The most powerful strategy Michael has ever learned for positively influencing your health.
Direct download: LM_374_-_Michael_Bernoff.mp3
Category:general -- posted at: 10:30pm PDT

Ready to re-ignite your business by speaking directly to your target market, turning invisible prospects into visible ones, and generating consistent sales? Tune in to our second-ever I Love Marketing Zoom Meet-Up to get all your target market questions answered in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the video, show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/373.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • How to read your ideal prospects’ minds, attract them to you, and give them EXACTLY what they want.
  • A method for charging a higher price that feels natural and causes clients to love you MORE.
  • The Bigger Pie Syndrome: Why narrowing your focus to ONE target market is so effective.
  • A billion-dollar strategy for forging profitable, collaborative, competition-proof partnerships.
  • How to “Can And Clone” yourself and better position your products and services.
  • One of the Top 100 Drummers of All-Time makes a guest appearance on I Love Marketing!
  • The V.C.R. formula wealthy people use to build their fortunes and reach millions of people.
  • A 9-word email you can use during the COVID-19 pandemic to re-ignite your business.
  • One of the easiest, most effective ways to turn invisible prospects into VISIBLE prospects.
  • Two ways you can use marketing automation to deliver more value to your customers.
  • A simple tool that works to generate consistent leads (and more sales) to your business.
Direct download: ILM_373_-_Meet_Up_2.mp3
Category:general -- posted at: 10:30pm PDT

Jay Abraham, Brian Kurtz, Dean Jackson, and Joe Polish reveal the opportunities inside a crisis and how to maximize them. 

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/372.

Here’s a glance at what you’ll learn from Jay, Brian, Dean, and Joe in this episode: 

  • 5 unique opportunities available to entrepreneurs during the COVID-19 crisis that may never come again.
  • Differences between superficial affiliate marketing and deeper, meaningful, profitable partnership deals.
  • The Cloudlandia Opportunity: A billion-dollar direct-to-consumer opportunity accelerated by COVID-19.
  • Dean’s V.C.R. formula you can use during a down economy to collaborate with others and reach billions.
  • 2 overlooked cash-generating strategies business owners should be thinking about using right now.
  • How to expand your sphere of influence and build relationships that can be invaluable to you long-term.
  • 3 ideas for leveraging your salespeople (and other people’s salespeople!) to increase your cash flow.
  • How to hit paydirt during adversity and crisis by seeing possibilities and looking outside your industry.
Direct download: ILM_372_-_Jay_Abraham.mp3
Category:general -- posted at: 10:30pm PDT

Your questions: Answered. Listen to Dean and Joe as they continue to answer the audience’s questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part three of a three-part series, so be sure to listen to parts one and two first to get the most out of this special Q&A session.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/371.

Here’s a glance at what you’ll learn from Joe & Dean in this episode: 

  • What they’d do if they lost all their marketing knowledge and needed to quickly get it all back.
  • How to sell high-ticket products and services even when nobody knows about you and you’re not well-known.
  • What business owners should consider, be aware of, and pay attention to during the COVID-19 “New Normal”.
  • Dean Jackson, Mike Agugliaro, and Joe Polish talk about why they love marketing (PLUS: The importance of E.L.F.).
  • The #1 action you can take to generate leads at a low cost and strategically get the RIGHT people to join your list.
Direct download: ILM_371.mp3
Category:general -- posted at: 10:30pm PDT

Got questions? You’re not alone. Listen to Dean and Joe as they answer the audience’s most burning questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part two of a three-part series, so be sure to listen to part one first and stay tuned for the release of part three, which will be a continuation of the special Q&A session.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/370.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Become A Self-Milking Cow: The best way to STOP doing EVERYTHING in your business and START doing only what you LOVE.
  • How to ensure your independent contractors, vendors, partners, and team members are aligned with your company brand.
  • The 3 cultures that exist in every company (How to align all three into one big culture that works to create self-accountability).
  • What every entrepreneur and business owner needs to know about habits, behavior, influence, motivation, and change.
  • Dean and Joe share how retail owners can become MORE successful now, even while general retail growth is declining.
  • How to not let “No” undermine your motivation and why the only business votes that count are the people that pay you.
  • The secret price formula most business owners never discover for how much to charge for your products and services.
  • How the real estate industry is changing with shifting buying habits and increased technology usage during COVID-19.
  • The Marketing Vending Machine: A better way to think about investing in your marketing so your ROI is more certain.
Direct download: ILM_370.mp3
Category:general -- posted at: 6:07am PDT

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here’s your chance! Get in on the action in today’s episode of the I Love Marketing podcast.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/369.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time.
  • The D.O.S. Conversation: How identifying your clients’ D.O.S. can help you make better offers and transform your business.
  • Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier.
  • More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.
Direct download: ILM_369.mp3
Category:general -- posted at: 9:00pm PDT

Do you get the feeling that you’re meant for more? Learn how to turn your knowledge into profits in today’s episode of the I Love Marketing podcast.

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://ilovemarketing.com/368.

Here’s a glance at what you’ll learn from Lisa, Joe, and Dean in this episode: 

  • Lisa’s 5-Part Formula for discovering your million-dollar value and making a massive difference.
  • What you can do to lead with generosity to make compelling offers WITHOUT being offensive.
  • One thing people want right now and how you can use it to get (and keep) more customers.
  • A simple exercise you can use to discover what you’re truly meant for in order to serve people.
  • How to “make peace with sales” and make irresistible offers so you can make more money.
  • What you can do to transform worry, fear, and confusion into courage, confidence, and strength.
  • How to harvest what you already know to help your customers during an economic downturn.
  • Discover Your Unique Value: Find the natural, unique gifts you already have to help more people.
  • A better way to package your deliverables so people value them and get more value from them.
Direct download: ILM_368_-_Lisa_Sasevich.mp3
Category:general -- posted at: 10:00pm PDT

Do you have commission breath? Learn how to build an empire without making a stink in today’s episode of the I Love Marketing podcast. 

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/367.

Here’s a glance at what you’ll learn from Dean and Joe in this episode: 

  • How to avoid having "Commission Breath", spot social media narcissists, and why we're all living in "Cloudlandia".
  • The amazing success behind Kylie Jenner's billion-dollar brand and the 3 elements YOU can use to build an empire.
  • A rarely told story of how the Koch brothers made their money and the lesson you can use to create valuable collaborations.
  • Why there is more opportunity now than at any time in history and how you can tap into it no matter where you are.
  • The importance of developing CAPABILITIES and how to utilize them to get bigger, better, wealth-generating results.
Direct download: ILM_367.mp3
Category:general -- posted at: 11:00pm PDT

Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today’s episode of I Love Marketing.

If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366.

Here’s a glance at what you’ll learn from Alex and Joe in this episode: 

  • 3 things you need in order to sell anything, the difference between “marketing” and “selling”, and the #1 job of every business owner.
  • Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique.
  • The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace.
  • Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS.
  • The 3 ways to learn ANYTHING effectively and easily. 
  • How to think about your marketing so it gives you the highest possible chance of success in your business.
  • How to fill up your business with more people than you can handle. 
  • THE MOST IMPORTANT SKILL you need if you want to get peoples’ attention and impact people all over the world.
  • How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE.
  • Want to launch a successful podcast? Here’s how to AFFORDABLY launch (and grow) your podcast SUPER quickly.
  • The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he’s trained).
  • What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online.
  • A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.
Direct download: ILM_366_-_LIVE_At_The_ILM_Meetup.mp3
Category:general -- posted at: 11:00pm PDT

Are you having a hard time comprehending the new CARES Act and what it means for you? Learn how Tony Rose and Jim Dew unpack it in today’s episode of the I Love Marketing podcast. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/365.

Here’s a glance at what you’ll learn from Jim, Tony and Joe in this episode: 

  • The COVID-19 CASH Conversation: How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 (Featuring Jim Dew, Tony Rose, and Joe Polish)
  • Jim and Tony discuss the $2.2 Trillion CARES Act, the Federal Paycheck Protection Program, and how you can apply for it to maintain your cash flow and keep your employees  
  • The tax and legal implications you MUST be aware BEFORE you apply for COVID-19 loan and grant programs (This could save you hundreds of thousands of dollars…)
  • Why you should NEVER keep deposits in a bank you owe money to (PLUS: One way you to get cash from your bank WITHOUT having to sell your portfolio…)
  • Jim’s C.O.V.I.D. Decision Model: The “C.O.V.I.D.” decision-making process you can use for making tough business decisions during the COVID-19 crisis
  • A grant you can get right now if you need IMMEDIATE money; A specific loan you can get for up to $2 million; and a 50% payroll tax deferral you can utilize
  • Jim talks about new laws that can help entrepreneurs get money back from taxes they paid in the past – AND – several other ways you can conserve cash
  • How to maintain the right mindset during this crisis and the OPPORTUNITIES in business, real estate, and stocks entrepreneurs should be thinking about
Direct download: ILM_365.mp3
Category:general -- posted at: 8:30pm PDT

Roland Frasier, Dean Jackson, and Joe Polish recognize that we will all be affected by the Coronavirus pandemic and its economic implications in some way, shape or form. Learn how they’re handling it with swift and decisive action in today’s episode of I Love Marketing.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/364.

Here’s a glance at what you’ll learn from Roland, Dean, and Joe in this episode: 

  • How to ADAPT in rapidly changing times - even if live events are your livelihood. 
  • How Roland handled the postponement of Traffic and Conversion Summit.
  • The 3 questions Roland FIRST asked himself when making the decision. 
  • The MINDSET that will get us out of an economic crisis. 
  • Why QUICKNESS and DECISIVENESS are necessary when taking action. 
  • Why cash flow, operations, and marketing shifts need to be assessed ASAP.
  • What Joe communicated in his latest TEAM HUDDLE in response to the times. 
  • How to deliver the deliverable no matter what. 
  • How to make the best operations and marketing decisions during tough times. 
  • Essentials, indulgences, deferrables and how your product determines your behavior. 
  • How to WIN with calm and focused intention. 
  • A lesson from a boxer about getting punched in the face. 
Direct download: ILM_364_-_Roland_Frasier.mp3
Category:general -- posted at: 9:26am PDT