Want to increase your product’s price by up to 60 times? A good story may be the answer to do just that. Perry Belcher, the co-founder of Digital Marketer and the Traffic and Conversion Summit, shares how to tell a great story that works in today’s episode of I Love Marketing with Joe Polish.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/360.

Here’s a glance at what you’ll learn from Perry and Joe in this episode: 

• How a high school dropout from Kentucky now makes millions of dollars a year.
• An experiment was conducted where 200 products had STORIES added to their item description page, and some of these stories increased the price at which these items were sold by as much as 60X (60 TIMES!) 
• THE 5 BIG IDEAS behind stories that performed the best.
• How stories work, the 4 brain chemicals involved in storytelling, and how to write a great story (PLUS: The #1 rule when writing stories).
• The Soap Opera Formula: How to write a story so compelling and engaging you’ll barely keep from buying your own product or service.
• 3 Steps To Masterful Storytelling (INCLUDING: How to set a scene, the 4 primary characters to every successful story, how to shape your story, and much more).
• A free app you can use to write much more effective copy AND get as much as a 100% bump in your email campaigns.

Why aren’t your prospects buying? Learn how copywriting can revolutionize your business in today’s episode of ILoveMarketing. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/359.

Here’s a glance at what you’ll learn from Parris, Richard, and John in this episode: 

• The THREE reasons why people won’t buy from you.
• How to get your prospects to believe ANY claim you make.
• Why Richard thinks the LEFT markets better than the RIGHT. 
• The FOUR things you need to NAIL DOWN to succeed in marketing. 
• The promise John made to himself that changed EVERYTHING. 
• Why 90% of the advertising world HATES John. 
• How to STUN your audience and JOLT them out of their fog.

Is your copy working? Learn how to write copy that sells in today’s episode with four of the top names in direct response marketing. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/358.

Here’s a glance at what you’ll learn from Clayton, Brian, Jennifer, and Craig in this episode: 

• FUNDAMENTAL business advice for successful direct response marketing.
• The 10 Commandments of Copywriting: From The Copywriter Closest To God.
• The ONE THING everything you send should do.
• What you really want when you hire a copywriter. 
• How to STAND OUT when consumers see an average of 5,000 advertisements A DAY. 
• The FOUR STEPS to write successful copy AND get people to ACT. 

Joe DeMaria talks about his journey and how he helps experts turn their expertise into courses. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/357.

Here’s a glance at what you’ll learn from Joe DeMaria and Joe Polish in this episode: 

• How to stop procrastinating and take actions that can transform your life and business AND how to have some of the best mentors help you achieve your goals.
• Secrets to packaging your expertise and knowledge into a course people want to buy (PLUS: The biggest reason why 80% of people never get started, and how to overcome this).
• The STEP BY STEP way to structure your course - Joe shares the “M.E.C.E. Principle” for ensuring your course contains everything it needs to help your customers and students reach MASTERY.
• One simple 3-part system that Joe DeMaria discovered from Sean Stephenson that completely shifted the way Joe created courses, helped him learn almost anything more effectively and turned his fear (and his students fear) of presenting into cool, collected, confident poise.
• The most important attitude for success and longevity in business and life when you’re going through your toughest challenges, facing your biggest obstacles and dealing with overwhelming levels of fear and loss.

Jason Korman shares how to create a transformative, growth-centric, and lasting culture.  

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/356.

Here’s a glance at what you’ll learn from Jason and Joe in this episode: 

• Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies.
• How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
• The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void.
• How to use language and drawings to get your point across in a simple way AND reinforce your message.
• The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful.
• Jason’s definition of “culture” and how to create a culture that drives better outcomes.
• What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
• ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

Jo De Sena and Joe Polish reveal the formula for overall success. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/355.

Here’s a glance at what you’ll learn from Joe in this episode: 

• The three things you need to sell anything (PLUS: How to have an E.L.F business – Easy, Lucrative and FUN).
• Over $2 BILLION in revenue: Marketing systems and methods that work to ethically persuade and influence people to buy more from you.
• A smart way you can use education-based marketing to build more trust and positioning with potential customers.
• What everyone ought to know about entrepreneurship, money, and success.
• The story behind how Joe founded the highest level entrepreneurial network in the world – Genius Network(R).
• ArtistsForAddicts.com: The movement that is changing how people view addicts and using art as a force for good.
• Why Joe De Sena founded Spartan Race and the biggest problems Spartan solves.
• Joe De Sena shares what secretly drives him and the value system behind Spartan.
• Who Spartan Race is for and how the event works.
• Joe De Sena shares who his heroes are, his definition of success and advice he’d give his younger self.
• “This is the perfect diet: All you need is _____ _________ ___ ____________!” (The closer you can get to this, the better off you will be.)
• What to do if you’re feeling hopeless, depressed or sad and you want to be happier.
• How to become Spartan Fit and transform your mind and body.

Benjamin Hardy, Jason Fladlien, and Joe Polish reveal their growth and success strategies.  

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/354.

Here’s a glance at what you’ll learn from Benjamin, Jason, and Joe in this episode: 

• How Genius Network completely transformed Ben Hardy’s life and almost 10x’ed Ben’s income.
• What every entrepreneur needs to know about to-do lists to become even more focused, productive and successful.
• One of the biggest secrets to making more money, getting paid what you deserve and living your dreams.
• How to put yourself in an environment where you’re surrounded by some of the smartest people alive.
• The formula for knowing exactly what you should charge for your products and services.
• The #1 optimal strategy for building a website or blog: Offer ________, and offer it in a way that ________.
• What the Genius Network Annual Event is and how it can make your life and business more E.L.F. (Easy, Lucrative and Fun).

Suzy Batiz is the founder, CEO, and CCO of Poo-Pourri and Supernatural. She’s a self-made entrepreneur and revolutionary explorer of infinite potential. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/353.

Here’s a glance at what you’ll learn from Suzy and Joe in this episode:

• How Suzy came up with the idea for Poo-Pourri and her incredible journey of building a $500 million empire.
• How Suzy went from bankruptcy, attempted suicide and physical abuse to creating a super successful business and life.
• What “connection” means to Suzy (PLUS: How Suzy deals with failure – AND – her best advice for any entrepreneur going through difficulties or struggle).
• Suzy’s definition of success and what she really thinks about the advice to “do what you love.”
• The one thing Suzy says she would like to change about her life.
• Suzy’s answer to the question: “What does ‘money’ mean to you?”
• The importance of “Resonance,” “Entrepreneurial Intuition,” and “Gut Feelings.”
• A simple practice you can use to tap into your creativity and feel happier.
• The power of FLOW in making great ideas work and becoming more successful.
• 3 strategies for creating a better, more innovative culture in your business.
• What Suzy is most excited about when she thinks about the future.
• How to make the biggest impact you can in your business and life.

In this episode, you’ll hear from Gino Wickman as he discusses his new book, Leap, and you’ll learn what it takes to be an entrepreneur. Discover how to transform your life through entrepreneurship with more freedom, less stress, and a business that is right for you.

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/352.

Here’s a glance at what you’ll learn from Gino, Joe and Dean in this episode: 

• Why (and How) Gino created EOS Worldwide (PLUS: How EOS can help you get control of your business and build and grow an even better business).
• The 6 essential traits TRUE ENTREPRENEURS have. They are the key to building a great business. 
• The difficulties and struggles entrepreneurs face and how you can experience more freedom and less stress growing your company.
• Leap: How to know if you’re an entrepreneur, how to transform your life through entrepreneurship and a proven path to entrepreneurial success.
• Who the book Leap is for, how Gino thinks about “work”, and how you can best prepare to be an entrepreneur and create the RIGHT business.

It’s time to STOP getting stuck in your business and START scaling. Why? Because if you’re not scaling, you’re FAILING. To reach new heights, you must implement new strategies - and Allison knows how to do just that. Allison Maslan is the CEO of Allison Maslan International, a Global Business Mentoring Company.

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/351.

Here’s a glance at what you’ll learn from Allison in this episode:

• Scale or Fail: How To Build Your Dream Team, Explode Your Growth, and Let Your Business Soar
• How to get off the hamster wheel and scale your team so your company can run itself
• What Allison did to go from feeling trapped and overworked to having a blast building nine successful companies
• The biggest reason so many company get stuck at the $1M, $5M and even $10M level
• From Entrepreneur To Enterprise: 5 phases to scaling your business and making an impact
• The ONE THING you must do to double, triple, or even 10x your revenue and growth

In this episode with Ryan Levesque, you’ll discover the mistake you could have made when starting your business. This mistake could still be costing you millions – especially if you haven’t identified it yet. Learn how to avoid (or fix) this mistake and grow your business in ways you’ve never considered.

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/350.

Here’s a glance at what you’ll learn from Ryan in this episode:

• CHOOSE: The Single Most Important Decision Before Starting Your Business
• The single biggest mistake people make before starting their business (and what to do instead)
• 7 key factors that separate the most successful markets from "red light markets" that fail
• Finding P.W.M’s and why it’s one of the easiest ways to increase your income
• The "5 Market Must-Haves” you want to make sure your market has before you pursue it
• A surprising, under-the-radar niche that covers Ryan’s monthly living expenses
• The “Urgent $10,000 Problem” that could make your business 10x more valuable
• Why Ryan wrote his new book “CHOOSE” (and how to get a copy of it)

Amanda Dobson is a skilled, experienced, successful marketing executive, and a super smart digital marketer. She’s helped some brands go from zero to top of their industries and specializes in SMS messaging, push notifications, chatbots, Facebook groups and many other channels

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/amanda.

Here’s a glance at what you’ll learn from Amanda in this episode:

• The Simple Messaging System: What Every Business Owner and Entrepreneur Needs To Know About SMS
• The ONE THING every social media platform has in common that can build your prospect and customer list
• EMAIL IS DEAD…Or Is It? The TRUTH about email marketing and how to combine it with text messaging to supercharge your results
• How to find new, diverse channels to communicate with people and make A LOT more money in your business
• A BIG MISTAKE you might be making that could be causing you to unintentionally send your customers to your competitors
• SMS Success: Amanda reveals how to successfully get started with SMS and use it to increase your EPC’s 3x-5x
• A cheaper, easier way to increase your revenue that could blow your other communication channels out of the water
• Amanda shares how to keep your list engaged, increase your online performance and create loyal customers for life
• The ideal time to contact people and send text messages if you want the best response and higher consumption
• What every entrepreneur and marketer should do to “mine data” and make your content 10x more engaging
• “Mobile Responsive” versus “Mobile Optimized”: What most business owners get WRONG (and how to get it RIGHT)
• 14+ SMS techniques and tips almost any small business owner can use to increase conversions and sales
• The psychology behind technology, social media and online marketing that can make you more influential
• ONE WAY to get 25%-50% click-through rates, up to 97% open rates and nearly 100% deliverability
• Add THIS “SNEAKY LITTLE BOX” to your order form and watch your customers buy more of your products and services
• The Anatomy of an SMS Campaign: Amanda walks you through step-by-step how to set up a valuable SMS campaign

Ajit Nawalkha reveals how to grow your business while working less and making a bigger positive impact.   

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/348.

Here’s a glance at what you’ll learn from Ajit in this episode:

• Why you should focus on the 20% of your 80/20 activities in your company.
• How to grow your business, work even less and have a positive impact on the world.
• What Ajit and Mindvalley did to refine their process and transform their company.
• A unique way of achieving 30% to 100% growth in your company year over year.

David Bach reveals how to free yourself financially.  

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/347.

Here’s a glance at what you’ll learn from David, Joe, and Dean in this episode:

• The Latte Factor: Why You Don’t Have To Be Rich To Live Rich
• Why David wrote The Latte Factor (and why you’re richer than you think)
• The $7 a day investing secret that can realistically make you a millionaire
• The #1 thing you can buy for any young person that sets them up financially for life
• David’s secrets to becoming a bestseller and one of the best marketers in the financial space
• What any millennial can do to get (and stay) rich, be a force for good and live the life they want and deserve

Dean Jackson reveals what is possible when you invest in a Genius Network.

If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit ILoveMarketing.com/346.

Here’s a glance at what you’ll learn from Dean in this episode:

• Why wealthy entrepreneurs focus on “Who” (not “How”) to 10x their results
• A smarter way to think about investing in an event like The Genius Network Annual Event
• One the easiest ways to answer the question “What Needs Solved” in your business and life
• Dean shares the exponential outcome that becomes possible when you tap into a Genius Network

Dean Jackson reveals how to monetize dead leads simply and effectively.

If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/345.

Here’s a glance at what you’ll learn from Dean in this episode:

• The 9-Word Email: The Easy, Compelling and Quick Way To Make More Money
• How to increase the effectiveness of your marketing message by 2x, 5x, even 10x
• Reviving “Dead Leads”: The profitable way to monetize leads that haven’t bought from you in the last 90 days
• Dean gives you an exact 9-word email template you can use in your business
• The Starbucks Test: How to write a message so persuasive and engaging that whomever you send it to will be compelled to respond
• How to make sure any email you send gets delivered, avoids being flagged as spam AND gets opened
• The Email Barista: A smart way to effectively automate responding to emails

Michael Loban knows how to maximize the value of digital analytics. 

If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/344.

 Here’s a glance at what you’ll learn from Michael in this episode:

• * Maximize The Value of Digital Analytics: How to measure your marketing, get even better results and influence your customers to buy more
  * Michael shares easy to execute strategies for increasing your marketing results without spending any more money on your marketing
  * The #1 way to understand what is going on in the mind of your customer: N _ _ _ _ _ _ _ e ! (PLUS: A 3-step method for delivering exactly what your customer wants...)
  * 3 simple ways to use data and analytics to grow your business profitably and exponentially
  * The Influence Quadrant: A unique way to ethically influence your prospects and customers

Joel Weldon knows the secret to keeping it simple in life and business. 

If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/343.

 Here’s a glance at what you’ll learn from Joel in this episode:

• Success comes in cans, not in cannots.
• Three ideas for simplicity in business and life.
• A three-pronged method for business success.
• The six words that changed Joel’s life forever.
• How the learning by listening industry began with a simple idea.

Who else wants an easy, lucrative and fun way to simplify ALL your marketing and money-making activities?  It’s called The E.L.F. Marketing Plan ...

If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/342.

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

• Dean shares his definition of marketing and the difference between a Marketing Plan and an E.L.F. Marketing Plan
• How to properly plan out your Before, During and After business units so you constantly and consistently increase your revenue
• The first, easiest step you can take to create an immediate profit windfall in your business
• How to track data and turn it into actionable strategies you can execute to create business breakthroughs
• A method for maximizing every lead you get in your business and growing your business's revenue
• How to turn an episodic, sporadic marketing plan into a consistent, repeatable, successful marketing plan
• The truth about getting results with business plans, mission statements, vision statements, KPI's and more
• Dean and Joe discuss the E.L.F. Filter that can make your business and life easier, lucrative and more fun!
• How your E.L.F. Marketing Plan can give you more time, leverage your efforts and make you more money
• The power of being around successful people (AND: How to put yourself into one of the highest level groups in the world)