Show Notes:

• Joe and Dean share the concept of Return On Genius and putting yourself in an environment that increases your ideas and connections
• How to get a 10x return on a $25,000 investment and turn it into $250,000
• What's more valuable: Ideas or Execution? Joe and Dean discuss...
• The two most valuable questions an entrepreneur can ask
• A unique way to shift how you think about every investment you make in your business and life
• Inside The Mind of a Genius Networker: How Joe created the highest level network in the world

Show Notes:

• What to look for in a highly skilled copywriter to write your sales letters
• What you should look for in a consultant (before spending any money)
• How to create incentives for consultants to help maximize your results
• One key element of hiring a marketing copywriter 

Episode 201: Joe Polish interviews Zappos CEO, Tony Hsieh

• Personal and Emotional Connection (PEC): Customer Service is more about an attitude and the ability to help a customer and go above and beyond.
• The long-term vision & values are dictated from the top, but then, most of the decision making comes from the frontline employees, because they’re the ones that are closest to the customers anyway.
• How can we create that environment and what processes can we have where employees feel like they not only have permission but are encouraged to just be themselves and let their true individuality and creativity shine?
• Definition of ‘Brand’: A shortcut to an emotion or a set of emotions.
• Consumers/customers are in control of your brand.
• Hire for Culture: “We have these 10 core values, and we want people that basically have the same personal core values.”

Show Notes:

• How Myra became one of the top experts in the world on preserving wealth and inheritance
• The right way (and wrong way) to leave wealth and assets to your children, family or loved ones
• Myra shares the one word difference between wealth creators and inheritors
• The #1 appeal you can offer and market to people who have money
• Challenges inheritors face and strategies for overcoming them
• Navigating family issues that come with inheritance and wealth
• Myra clarifies the biggest inheritance myths and misconceptions
• The safest way to become wealthy (and dangers to watch out for)
• How to use money to solve problems, enhance your quality of life and create more freedom