I Love Marketing

Kevin Harrington has generated over 4 billion dollars in sales worldwide and offers a 5-step method for attracting greater opportunities, earning more money and creating greater success.

Kevin Harrington has appeared on the television series Shark Tank and is the founder of As Seen On TV.

Recorded live at the Genius Network Annual Event.

If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/313.

Here’s a glance at what you’ll learn from Kevin in this episode:

  • What Kevin discovered launching over 500 products and generating over 4 billion dollars in sales worldwide
  • The 5-step method for attracting greater opportunities, earning more money and creating greater success
  • Kevin reveals his 3-step formula for creating the perfect pitch that more easily sells your products and services
  • One of the most important things you can do to create massive credibility, stand out from the competition and build your brand
  • A Product Never Sleeps: Why you need to productize your assets if you want to make real passive income
  • How Kevin helped Tony Little do over $300 million in sales and helped Jack LaLanne do over $1 billion in sales
  • A big secret to enhancing your reputation as an expert and attracting millions of eyeballs towards your business
Direct download: ILM313KevinH-01.mp3
Category:general -- posted at: 4:00pm PDT

Learn the traits of high achieving kids and how to assure happiness from Richard Rossi.  Richard is the president and executive director of the National Academy of Future Physicians and Medical Scientists. He is also the co-founder of two of the world’s largest and most prestigious enrichment programs for high-achieving students having served over 640,000 students from more than 118 countries over 26 years.

Here’s a glance at what you’ll learn from Richard in this episode:

Why your child can be so much more than you ever thought possible
The two things every parent wants for their child and how to give it to them
8 skills the highest achieving young people in the world have in common
How to assure your child's success and happiness in school and life
The secret to making sure your child reaches their full potential in life


Show Notes:

Who is Richard Rossi?
Richard’s background and story
Having kids is hard work
Be as strategic in raising kids as you are in business: they are your real future
At the end of the day, every parent is looking for the same thing: we all want our children to be safe and happy
Peter Diamandis’ Exponential Unknowable Future for your kids
Richard’s interview of Dr. Cherry Murray
Dr. Cherry’s first pearl of wisdom: Shit happens
Second, when shit happens, look for an opportunity
Richard’s lessons working with over 640,000 high achieving young people
What you can learn from the top 1%
They have the courage to act in the face of discomfort
They are self-managed, self-directed and self-motivated
They are goal setters
They are strategic in time-management
They have great speaking and listening skills
They have great negotiating skills
They are consistent in their actions
They also understand that failure is not an option
University of Chicago’s amazing research proves these traits correct
Just One Chance: Assuring Your Child’s Success and Happiness in School and Life
Final thought: always be willing to work with your child

 

Direct download: ILM312.mp3
Category:general -- posted at: 8:45pm PDT

What is “Genius Marketing?” Jason Fladlien joins Joe and Dean for a conversation about simple ways to get more leads, secrets for becoming a more effective marketer, and more.

Jason is co-founder of Rapid Crush, a digital sales and marketing services firm with over a century of combined marketing & business management expertise.

If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/311.

Here’s a glance at what you’ll learn from Dean and Jason in this episode:

  • How Jason started making money online and why he joined Genius Network and GeniusX (The 100K Group)
  • Jason defines what marketing is and the #1 way to improve almost anyone’s life
  • One of the simplest ways to get more leads, more sales and more money
  • The Landing Page Origin Story: How (and why) Dean created the squeeze page
  • Dean discusses the power of “Scale Ready Algorithms” that transform the world Why the highest level entrepreneurs focus on WHAT and WHO, not HOW and DOING…
  • Secrets for becoming a more effective marketer and a better entrepreneur
  • The Road To Financial Success: What stops people and what it takes to succeed
Direct download: ILM311.mp3
Category:general -- posted at: 4:00pm PDT

Could you use marketing to find the love of your life? The similarities between dating and marketing are amazing and explored, in depth, in this episode of I Love marketing.

Annie Lalla has spent her life studying the world of emotions -mapping the complexities of communication & subtleties of relationships. A philosopher, speaker and a thought leader, Annie is known as the “Cartographer of Love”.

If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/310.

Here’s a glance at what you’ll learn from Annie in this episode:

  • How to use marketing to find the love of your life
  • Joe and Annie discuss finding Joe's soulmate
  • The similarities between dating and marketing
  • Do opposites REALLY attract? Here's the surprising truth…
  • Annie shares her perspective on true love and intimacy
  • 3 most common mistakes people make when dating
  • Conscious Uncoupling: A healthier way to break up
  • How to transform relationship conflicts in a crucible for love
  • Relationship Depth and Duration: Standing for your partner's growth and greatness
Direct download: ILM310.mp3
Category:general -- posted at: 4:00pm PDT

The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims, author of “Bluefishing.” It’s the fascinating adventures of the real-life Wizard of Oz and stories of singing on stage with the rock band Journey, a private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli, breakfast with Oprah Winfrey, and more.

Steve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals.

If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/309.

Here’s a glance at what you’ll learn from Steve in this episode:

  • Anything You Can Imagine and Afford: Getting married in the Vatican. Diving trips to the Titanic. Singing on stage with the rock band Journey. Private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli.
  • Breakfast with Oprah Winfrey.
  • The fascinating adventures of the real-life Wizard of Oz, Steve Sims...
  • The RIGHT way to connect with powerful, influential people and get almost any door opened
  • What to do when you hit obstacles and objections on the way to making things happen
  • Steve gives you two fantastic pieces of advice for overcoming almost any fear you face
  • F*** Vision Boards: Some real talk about making your wildest dreams come true
  • Steve's book marketing campaign and the gifts he's offering with his book....
  • What Steve does to pull himself out of his comfort zone and lead a super exciting life
Direct download: ILM309.mp3
Category:general -- posted at: 4:00pm PDT

Peter Diamandis of XPrize, Abundance 360, and more sat down with Joe Polish to discuss the following:

More about Peter’s program can be found at http://ILoveMarketing.com/Abundance

  • Billionaires Secrets: 4 things billionaires do different from everyone else (Peter is personal friends with some extraordinary billionaires. Listen as he reveals billionaire secrets almost no one knows…)
  • Mindset Matters: Why we’re living during one of the best time in history and what YOU can do to think more abundantly  
  • Strategies for getting ahead of the coming technological boom, using rapid change to your advantage and solving the world’s biggest problems
  • The Power of Moonshots: How to go 10x bigger, push the boundaries of possibility and make “crazy” ideas a reality
  • Why what you loved doing (and were passionate about) as a kid may hold the key to your ultimate success
  • 2 powerful pieces of advice for companies that want to grow FASTER (PLUS: Peter’s advice for turning around any struggling company)
  • Your Massively Transformative Purpose: How to accomplish meaningful, inspiring, significant and world changing goals
  • Peter talks about the newest, emerging technologies every entrepreneur needs to be aware of (Including autonomous cars, Blockchain, genomics and more….)
  • How negative news hijacks our brain and what you can do to take back control of your thinking
  • Going From Idea To Billions: How entrepreneurs can turn emerging technologies into the next billion dollar businesses
Direct download: ILM308.mp3
Category:general -- posted at: 4:58pm PDT

Copywriter Nate Rifkin wrote a sales letter offering himself as a date to women. He built an entire marketing campaign called Should You Date Nate. What happened next was beyond belief.

If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/307.

In one of the most unusual I Love Marketing podcasts ever, you'll discover…

  • Why a "self-confessed greedy capitalist pig" wrote what E! News called "The Most Bizarre Dating Profile Ever"
  • How Nate spent a little over $800 on Facebook to promote his dating profile and made it go VIRAL
  • THOUSANDS of Hate Mail Messages: Nate reveals how his "weird" dating profile got 250,000 visits over 7 days (He got a TON of hate and backlash, BUT also HUNDREDS of potential dates)
  • Two MASSIVE mistakes Nate made in his dating profile (Nate shares what he would do differently if he could turn back time...)
  • Planning For An Uproar: Real world advice for dealing with criticism, public attacks and hate mail
Direct download: ILM307.mp3
Category:general -- posted at: 4:00pm PDT

Want to tap into the secret of true genius? Mastin Kipp says claiming your power and knowing your purpose will do just that. Discover what Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey, why even high achievers have trouble reaching their next level, and more …

Mastin Kipp is a two-time best-selling author and the creator of Functional Life Coaching who specializes in a strategic, no-B.S. approach to accelerate his clients’ lives and businesses.

If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/306.

Here’s a glance at what you’ll learn from Mastin in this episode:

  • Claim Your Power: How to dissolve hidden blocks, thrive in your life's unique purpose and transform your life
  • What Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey
  • Why even high achievers have trouble reaching their next level and what you can do to naturally breakthrough
  • The most important key that makes a speaker, entrepreneur, actor or performer great
  • Joe and Mastin discuss the truth about trauma and how to start healing your life Mastin's recommendation for anyone addicted to technology, work, and more....
  • The Ultimate Performance Tool: Why your heart has more decision-making wisdom than you think
  • 2 strategies to accelerate your success and achieve rapid results
  • The secret to discovering your purpose and how you can start living it 5 elements of a "purpose-driven schedule" that make you more powerful
  • How to overcome the #1 thing that holds people back and skyrocket your success
  • Mastin talks about what fear and anxiety really are and how you can experience more courage
  • The difference between setting goals, having a mission and creating a vision
  • Having worked with over 2 million people in over 100 countries around the world, Mastin reveals the secret to marketing Personal Development... Mastin shares his definition of "success" that can lead to more happiness, joy, and fulfillment
Direct download: ILM306.mp3
Category:general -- posted at: 4:00pm PDT

The Truth About Technology - the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused, and more - with Randi Zuckerberg.

Randi Zuckerberg is an entrepreneur, author, investor, and media personality. As an early employee at Facebook, she lead major marketing initiatives in the company’s formative years and helped create Facebook Live.

This is an encore presentation from the Genius Network Show - http://GeniusNetwork.com/43

Direct download: ILM305.mp3
Category:general -- posted at: 4:00pm PDT

How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz.

Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He’s mailed over 1.3 billion letters and is one of the greatest marketing minds alive.

Recorded Live At The Genius Network Annual Event

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304.

Here’s a glance of what you’ll learn from Brian in this episode:

  • Brian shares the most important direct marketing lessons he’s learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail
  • 5 old-school direct response marketing techniques that make your online marketing more effective
  • The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it
  • Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too)
  • Multi-Channel Marketing: How to make your company a solution through multiple media channels
  • PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren’t the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here’s how to profitably add direct mail to your marketing mix…)
Direct download: ILM304.mp3
Category:general -- posted at: 4:00pm PDT

Want to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world.

Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She’s the author of Party Girl, Bought, the non-fiction Reality Matters, and more.

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303.

Here’s a glance of what you’ll learn from Anna in this episode:

  • What it really takes to become a successful writer (PLUS: The only real way to make money as a writer)
  • One thing you must eliminate from your life if you want to overcome writer's block forever
  • Finding Your Flow: What to do to become a better, more productive writer
  • Anna shares how to handle rejection, failure, and disappointment
  • What having a written book can do to transform your career, your business, and your life
  • Joe and Anna candidly discuss addiction, trauma, shame, and recovery
  • The Power Of The Written Word: How to use words to make a bigger impact in the world
Direct download: ILM303.mp3
Category:general -- posted at: 4:00pm PDT

Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you’ll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more.

Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He’s the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices.

(Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.)

If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302.

Recorded Live At The Genius Network Annual Event

Here’s a glance of what you’ll learn from Ben in this episode:

  • How to connect your Unique Ability with Unique Marketing to transform your business
  • Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs
  • What the “Unrealistic Conversion Window” is and how to think more accurately about your business
  • The best way to get your prospects to WANT your marketing (Instead of trying to ‘sell’ or push your products and services, do THIS to create ‘invisible marketing’ that causes your prospects to sell themselves)
  • The Unique Marketing Triangle: 1. R______ (This is what you’re known for) + 2. R_______ (To do this, create valuable, useful, innovative information and ideas) + 3. R _______ (To do this, communicate often)
  • A success principle utilized by Joe Polish, Dan Sullivan, Gary Vaynerchuk and others that helps them create businesses people love
Direct download: ILM302.mp3
Category:general -- posted at: 4:00pm PDT

Meet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more.

Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch.

Here’s a glance of what you’ll learn from Shep in this episode:

  • Behind the scenes with Shep Gordon and his fascinating life
  • Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert
  • The connection between self-worth and celebrity
  • Picking Up On A Wave: How to become the face of a movement
  • Shep shares his perspective on the dark side of fame
  • The “guilt by association” strategy Shep utilized to help artists break through
  • How Shep created and built the celebrity chef genre
  • A heartfelt question Shep asked Michael Douglas about fame (and Michael’s interesting answer…)
  • Shep reveals the entertaining story behind Teddy Pendergrass’s success
  • How Shep determines who gets into his inner circle
  • The role belief plays in achieving your wildest dreams
  • What Shep loves most in his life today (PLUS: What Shep does to stay grateful, humble and appreciative) 
Direct download: ILM301.mp3
Category:general -- posted at: 4:00pm PDT

How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey.  

Harry Massey is the co-founder of NES Health and co-creator of the world’s first practical system for reading your body field and then offering solutions to optimize it – giving you the ability to have more energy, vitality, and optimal health.

Here’s a glance at what you’ll learn from Harry in this episode:

  • Supercharge Your Business and Health: How to increase your energy and transform your business
  • How Harry overcame 8 years of chronic fatigue and started experiencing more vigor, vivacity, and vitality
  • Joe and Harry discuss ethical marketing and using it to create more good in the world
  • Feeling tired? Here are 2 simple actions you can take right now to quickly increase your energy…
  • Joe and Harry tell you what you can do to turn any struggle into success
  • Decoding The Human Body-Field: The new science that is helping read and correct the energy of the human body
  • Harry shares why films are so powerful for spreading ideas and sharing impactful stories
  • A strategy for getting famous, well-known, connected people to help you with your initiatives, movements and/or projects
  • The #1 job of any entrepreneur (Focus on THIS if you want your company to thrive)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/300

Direct download: Harry_Massey_-_Supercharge_Your_Business_and_Health.mp3
Category:general -- posted at: 4:00pm PDT

Hear from Genius Network Member Kute Blackson about how to find your passion, ways to discover your destiny, the importance of truth, and practices you can put into action to feel more peace and happiness almost immediately.

Kute Blackson is a visionary and transformational teacher. He offers a unique approach to the inside out approach to living what he calls “Liberated Living” - which means you can live, give, and share the truest expression of yourself.

Here’s a glance at what you’ll learn from Kute in this episode:

  • Kute shares his fascinating story of how he got started transforming people’s lives
  • Miracles Are Possible: The profound connection between faith, belief, and healing
  • The importance of expressing your truth, being who you really are and living an authentic life
  • What You’re Born For: How to find your passion and discover your destiny
  • When life isn’t working, here’s what you can do to break through limitations and experience more success…
  • The End of Suffering: What it takes to open your heart, liberate your soul and free yourself from pain
  • 2 powerful practices you can put into action to feel more peace and happiness almost immediately

Shownotes and links from this episode can be found at: www.ilovemarketing.com/299

Direct download: Kute_Blackson_-_Miracles_are_Possible__You_Are_The_One.mp3
Category:general -- posted at: 4:00pm PDT

Discover how to boost your brain power, learn faster and more with Jim Kwik.

Jim Kwik is the founder of Kwik Learning and a widely recognized world expert in speed-reading, memory improvement, brain performance, and accelerated learning.

Here’s a glance at what you’ll learn from Jim in this episode:

  • The 2 costliest words in business (and how faster learning can help you earn more money)
  • Too much to read? Too much to do? Overwhelmed? Not enough time? Jim shares why we feel this way and what to do about it
  • A.S.T: 4 keys to learning any subject or skill faster
  • What genius learners do different than everybody else
  • Think you can’t do something? Use this 3-letter word to obliterate almost any limitation
  • Your Environment and Your Brain: How your surroundings positively (or negatively) affect your results
  • “If knowledge is power, than __________ is your superpower”: How to tap into your greatest abilities
  • Two things you need to grow a better brain even as you grow older – and – the two reasons why people cognitively decline
  • The Memory Palace: A 2,500-year-old technique for improving your memory (PLUS: The M.O.M. System for confidently remembering people’s names)
  • 10 Keys for a “Kwik” Brain: Boost your brain power, upgrade your memory and unlock your inner superhero

If you would like access to the special resources, and show notes for this episode, please visit ilovemarketing.com/297

 If you’d like to learn more about the Genius Network Annual Event, go to GeniusNetworkEvents.com

Direct download: Jim_Kwik_-_Boost_Your_Brain_Power__Learning-2.mp3
Category:general -- posted at: 4:00pm PDT

What would happen for you if you could generate more leads and right fit clients for your business?  In this episode, you’ll discover how to generate relevant and consistent leads with Genius Network Member, Nicholas Kusmich.  Nicholas helps clients generate more leads and sales with Paid Facebook Traffic using his framework of Contextual Congruence.

Here’s a glance at what you’ll learn from Nicholas Kusmich in this episode:

  • How to Generate Relevant and Consistent Leads: The 4 M’s That Can Transform Your Business
  • Lessons from a marketing campaign that generated 470,137 leads and over $3.2 million
  • The Desirability Matrix: A simple method for creating valuable, highly desirable, easy to consume products and services
  • Nick shares how to get your message in front of your ideal customer for pennies on the dollar
  • S.A.G.E: Use this 4-part strategy to excite your customers and help them make more progress towards their goals
  • The 2 golden rules for marketing effectively online (Violate these two rules and almost nothing you do online will work)
  • M _ _ _ _ _: One of the best ways to connect and engage with your audience while building and growing your mission, cause and/or business

If you would like access to the full feature video presentation, the show notes, and the special resources for this episode, please visit www.ilovemarketing.com/296

Direct download: Nic_Kusmich_-_How_to_Generate_Relevant_and_Consistent_Leads.mp3
Category:general -- posted at: 4:00pm PDT

What would happen for you if your content went viral? In this Episode, you’ll learn 3 principles for creating share-worthy videos, how to experience more happiness and inner fulfillment, “How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority” and more with JP Sears, Dean Jackson, and Joe Polish.

JP Sears is one of the featured experts at the next Genius Network Annual Event and is the author of “How to Be Ultra Spiritual.” He helps people heal, eliminate self-sabotage, and live more meaningful lives using a unique approach blended with comedy and seriousness.

Here’s a glance of what you’ll learn in this episode:

  • Why JP Sears wrote his new book “How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority”
  • What you can do to experience more happiness and inner fulfillment
  • 3 principles for creating share-worthy videos (Plus: JP Sears shares his video creation process)
  • An insightful technique that helps you discover yourself and heals your relationships
  • How to become more successful and find your purpose by being true to yourself
  • JP Sears candidly shares what he appreciates about both Dean and Joe
Direct download: ILM295.mp3
Category:general -- posted at: 10:13am PDT

What would happen for you if you were better at creating compelling copy that sells? In this episode, you’ll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye.

Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact.

Here’s a glance of what you’ll learn in this episode:

  • Everything Is Copy: How to use words to influence people and get bigger, better results
  • A marketing discovery Joe made that transformed his business and bank account
  • Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor
  • You can turn prospects who don’t immediately buy from you into your most valuable, high-paying customers. Here’s how…
  • The difference between ‘convincing’ and ‘compelling’ prospects to buy from you
  • ‘Before Unit’ Deep Dive: How to set up a reliable system that finds and delivers right-fit clients to your business
  • The right way to connect with prospects, more easily replicate your message and ethically persuade more people to buy from you

 

Direct download: ILM294.mp3
Category:general -- posted at: 10:25am PDT

Let me ask you...do you believe that struggling can help force you to find solutions for your greatest growth?  In this special episode with Akira Iguchi you’ll learn how you can uncover the best solutions through connection, contributions, and collaboration.

Here’s a glance at what you’ll learn from Akira in this episode:

  • Akira shows us that making your passions profitable will lead to a more fulfilling life.
  • How to become solution oriented by asking yourself these 4 questions.
  • Struggling forces you to find solutions to your problems and grow.
  • Connecting with people who have already had success in the area in that you are struggling with gives you an opportunity to learn from the wealth of their experiences.
  • The solutions you are looking for are out there but you need to have the drive to force yourself to find them.
  • Breaking down your main goal into smaller more achievable goals gives you a sense of accomplishment and helps build your confidence.
  • Giving out free, quality content creates leverage, builds a following and creates a customer base for when you release larger projects.
  • Asking for feedback from your peers helps you gain insight, find opportunities, and solve problems.
  • Taking what you’ve learned and teaching it to others creates an opportunity to see what you’ve learned in another light.
  • Always improve your offer. It builds relationships and provides increasing value.
  • Find what new challenges people are frustrated and struggling with. Then create a solution to that problem.

Shownotes and links from this episode can be found at: www.ilovemarketing.com/293

Direct download: Business_Growth_Solutions_-_Akira_Iguchi_2.mp3
Category:general -- posted at: 4:00pm PDT

Learn about fascinating technology, focus, marketing and more to build and grow your business in this special episode with Dean Jackson and Joe Polish. 

 Here’s a glance at what you’ll learn from Dean in this episode:

  • Joe and Dean discuss fascinating technology that is going to change the world
  • Succeed In A Distracted World: Train your mind to focus and make smarter decisions
  • How Joe's new marketing book is going to transform artists and entrepreneurs businesses
  • Straight Talk About Addiction: How it shows up, why it's a solution and what we can do
  • Modern life marketing lessons that could make you a fortune
  • How to experience more peace, profit and freedom in your life

Shownotes and links from this episode can be found at: www.ilovemarketing.com/292

Direct download: Dean_Jackson_-_Technology_Focus_and_Marketing.mp3
Category:general -- posted at: 3:00pm PDT

Learn an approach for Finding and Creating Systematic Breakthroughs with Strategic Coach Alumni Member Dean Jackson. Dean Jackson is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun.

Here’s a glance at what you’ll learn from Dean in this episode:

  • The systematic approach to creating breakthroughs in your business
  • Improving your offer to scale your business
  • The 9-word email strategy to re-engage leads
  • Re-engaging strategies to convert existing leads
  • The top 3 strategies to create breakthroughs
  • Targeting breakthroughs to scale your business
  • The 3 punch knockout system to re-engage your list

 

Shownotes and links from this episode can be found at: www.ilovemarketing.com/291

Direct download: Dean_Jackson_-_Finding_and_Creating_Breakthroughs_audio-.mp3
Category:general -- posted at: 4:00pm PDT

Discover How to Build Habit-Forming Products, How To Create Desire, Engagement and more with Nir Eyal.

Nir Eyal is a best selling author and writes, consults, and teaches about the intersection of psychology, technology, and business. He’s the founder of two tech companies, an active investor in habit forming technologies, and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Here’s a glance at what you’ll learn from Nir in this episode:

 

  • How Twitter, Instagram and Facebook build addictive products and services
  • Nir explains the 4 steps you need to build habit-forming products
  • How to get people so hooked on your product that they won't stop using it even if a ""better"" product comes along
  • Put these 3 types of rewards into your products to make them irresistible
  • The Power Of The Unknown: How to manufacture desire and engagement"

 

Shownotes and links from this episode can be found at: www.ilovemarketing.com/290

 

Direct download: Nir_Eyal_-_How_to_Build_Habit_Forming_Products_AUDIO.mp3
Category:general -- posted at: 4:00pm PDT

Discover Podcast or Perish: why now is the best time for you to podcast, how you can podcast, how the democratization of media impacts you and your ability to grow your reach with NEW Media, and more with Genius Network Member Paul Colligan. 

Paul Colligan is the CEO of Colligan.com, an Amazon bestselling Author, a podcaster for over a decade and helps companies leverage technology with less stress. 

Here’s a glance at what you’ll learn from Paul in this episode:

  • Podcast Strategies that hit number 1 in 7 countries the day it was released
  • How your Podcast can be device, geography, and platform independent
  • The democratization of media and anyone can be a part of it
  • Multicasting that allows you to be on all players, all the time
  • Building a community and subscriber base that is notified every time you publish something new

Shownotes and links from this episode can be found at: www.ilovemarketing.com/289

Direct download: Podcast_or_Perish_-_Paul_Colligan.mp3
Category:general -- posted at: 4:00pm PDT

This is Joe Polish, and on my other Podcast, Genius Network, I just released an AMAZING INTERVIEW with my good friend JJ Virgin.

In it, we talk clear and specific tools to build your courage and have more strength and resilience and, among other things, the single most important thing to pay attention to if you want to thrive in EVERY area of your life.

It’s an important interview, and I wanted to make sure you knew about it.

If you subscribe to Genius Network TODAY on iTunes, you’ll get that episode delivered right to your device. Or, visit GeniusNetwork.com/Subscribe and we’ll take you exactly where you need to go.

Do you know biggest thing that can help you when you’re facing any obstacle or fear in life? JJ does - and you can listen to the entire interview today - subscribe on iTunes - or visit GeniusNetwork.com/Subscribe

Direct download: jjbonusinterview.mp3
Category:general -- posted at: 8:52am PDT

Learn how to Get People to Care, why sales prevention can be extremely lucrative for you, the counterintuitive way to create a rapidly growing (and profitable) business you love, how to create a bonded community of customers and clients that sell your products and services for you and more with Marie Forleo. Marie Forleo is a marketing and lifestyle expert as well as a bestselling author. She’s the creator of MarieTV, the B-School, and has influenced millions of readers in over 191 countries worldwide with her socially conscious digital media company, books, programs,and resources.

Recorded Live from the Genius Network Annual Event.

Here’s a glance at what you’ll learn from Marie in this episode:

  • How to get people to care about your products and services by building a brand that people love and trust.
  • Why sales prevention is a strategic pattern interrupt that gets people's attention - and more sales.
  • When you narrow your marketing, those who join you, trust you more.
  • How you can take your refund rate from 19% to under 2% with one simple step.
  • A simple change in your refund policy that will help you create more profits

Shownotes and links from this episode can be found at: www.ilovemarketing.com/288

Direct download: ILM_-_288_How_to_get_people_to_care_-_Marie_Forleo.mp3
Category:Podcast -- posted at: 6:00pm PDT

Learn how you can get the Strategic Advantage to Create Financial Independence, how to accelerate your business growth and invest wisely with Genius Network Alumni Garrett Gunderson. Garrett is the Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.

Here’s a glance at what you’ll learn from Garrett Gunderson in this episode:

  • How Garrett and Joe met and why Garrett thinks Joe is brilliant
  • The most strategic advantage you can have as a business owner if you want financial independence
  • Stock Market Slipups: Why being heavily invested versus keeping a lot of cash on hand could be a BIG mistake (PLUS: When diversification is the WRONG move…)
  • How to increase your cash flow, keep more of what you make and successfully manage your money
  • Ask THIS question to invest your money wisely and accelerate your business growth
  • 2 harmful money mistakes entrepreneurs make and what you should do instead
  • What every parent should understand about stewarding family wealth and setting up the next generation
  • Here’s how to tell if you’re overpaying on your taxes and what you can do to legally lower them
  • Scared of running out of money? Here’s what you need to know and do…
  • 4 smarter ways to look at expenses and the RIGHT way to think about cash flow
  • A Surprising Truth: There’s No Such Thing as Passive Income.  Instead, if you want to truly be financially free, focus on “________ Income”
  • Garrett shares the simple financial principles you can put into place immediately to improve your finances, create economic independence and enjoy your life more

Call to Action

Shownotes and links from this episode can be found at: ilovemarketing.com/287


Learn about the entrepreneurial personality type, the contribution equation, the power of momentum and more with Genius Network member Alex Charfen. Alex is an internationally recognized speaker, business consultant, coach, co-founder and CEO of Charfen. He has helped tens of thousands of entrepreneurs grow and scale their business including consulting for billionaires, the Fortune 500, and some of the most successful people in the world.

Here’s a glance at what you’ll learn from  in this episode:

  • 3 Awakenings of The Entrepreneur: Where they begin and you can harness their power
  • Alex shares the one thing that makes you unique from everyone else
  • The Contribution Equation: How unleashing your skills and abilities can change the world
  • An advantage you have as an entrepreneur that can get you anything you want
  • The Power of Entrepreneurial Momentum: How it makes you physically stronger and cognitively smarter

Shownotes and links from this episode can be found at: www.ilovemarketing.com/286

Direct download: EPT_The_Entrepreneurial_Personality_Type__Alex_Charfen.mp3
Category:Podcast -- posted at: 4:00pm PDT

The Coming Boom in Science and Technology w Peter Diamandis- Available Now Exclusively On The Genius Network Podcast - https://itunes.apple.com/us/podcast/genius-network-worlds-best/id1161195772?mt=2

Peters Event - http://DiamandisEvent.com

Genius Network Online - http://GeniusNetwork.com

Direct download: gnw000peterdcommercial.mp3
Category:general -- posted at: 11:13am PDT

Discover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don’t Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO’s Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event.

  • What is Direct Response Marketing?
  • How Direct Response Marketing compares to Branding (and which one you want to focus on);
  • Direct Response Marketing Channels you can be using;
  • The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on;
  • The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks;
  • The Most Desirable Traffic Online: __________ Traffic;
  • The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead;
  • Why Buying Your Way In helps you build a long term sustainable business;
  • The Key Components of Media Buying and using a data card;
  • The difference between an email and direct mail data card - and what to look for;
  • Why split testing your creative is important in your campaigns;
  • The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)
  • Why you must be a detective when reviewing lists and data cards;
  • Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue;
  • The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________);

Call to Action

Shownotes and links from this episode can be found at: ilovemarketing.com/285

Direct download: Three_Key_Components_to_Direct_Response_Marketing__Mary_Ellen_Tribby.mp3
Category:Podcast -- posted at: 4:00pm PDT

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