I Love Marketing

Are you fishing in the right pond? Listen in as Dean Jackson and Joe Polish answer audience questions about increasing your Prospects and conversion rates with wildly effective marketing techniques.

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

  • How to think about and use EFFECTIVE HUMOR in your marketing to get attention AND get more sales.
  • Dean shares the MOST VALUABLE content you can send someone after you are in communication with them.
  • Joe’s favorite marketing book of ALL TIME (PLUS: A lesson from one of the greatest copywriters who ever lived).
  • Simple actions you can take to INCREASE the number of Prospects you reach AND increase your conversion rates.
  • Should you use Facebook to lead generate? YouTube ads? Google searches? Here’s how to integrate ALL of them.
  • An easier way to find more HIGH PAYING CUSTOMERS that are similar to your current BEST Customers.
  • How to build a great Business by consistently marketing to the RIGHT prospects so they buy from YOU.
  • Joe reveals one of his best working strategies for setting up PROFITABLE, SUCCESSFUL joint ventures.
  • The difference between VISIBLE and INVISIBLE prospects (and how to intelligently deal with BOTH).
  • THIS ONE GREAT BUSINESS STRATEGY can help you discover HIDDEN MONEY in your Business.
  • The Business you’re REALLY in AND how to get and keep valuable LONG TERM Customers.




Are you setting yourself up for success by starting your day off right? Listen in as Hal Elrod, the Author and Creator of The Miracle Morning, shares his Miracle Morning formula and the results millions have experienced from implementing it.

Here’s a glance at what you’ll learn from Hal, Dean, and Joe in this episode:

  • Hal’s  incredible story of going from three different ROCK BOTTOMS (including cancer and financial ruin) to TOTALLY TRANSFORMING the quality of his life.
  • What you (or the people you love) can do when you (or they) feel hopeless, like giving up, and even suicidal (AND: How Hal overcame losing the will to live).
  • How to gain the UNWAVERING FAITH and “IRRATIONAL CONFIDENCE” needed to help make your biggest dreams come true.
  • The SIX PRACTICES OF A “MIRACLE MORNING” for upleveling your mind, emotions and results (Do these every morning and be amazed!).
  • A HUGE MYTH about “Affirmations” that ensures they WON’T work (Hal describes a better 3-Step Affirmation Formula that COULD work).
  • THE ONE THING we ALL have control over NO MATTER WHAT (This can help you when you’re going through your toughest, darkest times).
  • The ULTIMATE GOAL OF LIFE and how it can not only help you develop your SUPERPOWER but also get you what you REALLY want.
  • The 3 MOST POWERFUL WORDS you can say to yourself that can help rid you of self-loathing, feel down on yourself and other negative feelings.
  • THE SECRETS to: Inner peace; emotional well-being; TRULY knowing yourself; getting the best sleep you’ve ever had; and MORE!
  • How to set up the start of your day with Your Miracle Morning to CONSISTENTLY experience peak physical, mental and emotional states.
  • The “5 Step Snooze-Proof Wake Up Strategy For Recovering Snooze-A-Holics” (What to do if you don’t consider yourself a morning person).
  • Hal’s BEST ADVICE FOR ENTREPRENEURS who have a product or service and want to build a successful, meaningful, FREEDOM-based Business.

Achieving bigger and better goals doesn’t have to mean more work, more stress, or even more knowledge to get it done. Listen in as Ben Hardy, Dan Sullivan, and Joe Polish share a simple formula to skyrocket your success.

Here’s a glance at what you’ll learn from Ben, Dan, and Joe in this episode:

  • The fastest way to make your visionary goals happen WITHOUT having to know “How” to make them happen.
  • The story behind the creation of Dan and Ben’s new book, "Who Not How?"
  • What you can do to make sure every working relationship you have is productive, simple, and fun.
  • The two Entrepreneurial attitudes you need to increase your capabilities and your confidence.
  • How to focus on your greatest passions, experience extreme flow and creativity, and get effortless results.
  • Dan reveals the most important collaboration in his life and Business and WHY it works so well.
  • The most common mistakes people make when trying to collaborate with other people (and what to do instead).
  • Why “Who Not How” is one of the fastest, most effective methods for getting BIGGER, BETTER RESULTS.
  • Dan talks about the connection between focusing on “Unique Ability” and finding the right WHOs.
  • Take THIS action if you’re doing work you DON’T like but you want to HAVE MORE FREEDOM.
  • How to do more of what you love, access almost any capability, and make your goals happen faster.
  • The courage of committing to your “Unique Ability” (and how it makes your life 10x better).
  • Why Entrepreneurs are motivated by “Freedom” and how it can lead you to your PURPOSE.

Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process. 

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384.

Here’s a glance at what you’ll learn from Joe, Dean, and Michael in this episode:

  • Michael shares how to both make money AND feel FULFILLED in the process of making money.
  • Joe and Dean answer the question: “If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?”
  • Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting.
  • Dean and Joe both talk about what “marketing” is REALLY all about AND how to better utilize it.
  • How to MASSIVELY increase your trustworthiness and keep your customers and teams happy.
  • One of the best ways to credibly serve your mission or calling WITHOUT requiring “credentials”.
  • The #1 differentiator for attracting more Business and standing out in any crowded marketplace.
  • Why you’re ALREADY worth $1,000,000 (and how this realization can transform your life).

Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it.

Here’s a glance at what you’ll learn from Lee, Dean, and Joe in this episode:

  • How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI’s.
  • Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset.
  • How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator).
  • The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!)
  • Some of the best ways for Business owners to get more Customers even in a down market.
  • How the “right phrase” can help your Customers feel comfortable with their decision to buy.
  • What having an E.L.F. Business means to Lee (AND the greatest misconception about media).
  • How to utilize tough times as a springboard for greater success (PLUS: What “success” means to Lee).
  • What PR can (and can’t) do, and how to build relationships that bring you free PR opportunities.
  • How to overcome adversities and obstacles when you’re struggling, overwhelmed, or in a bad place.
  • The “10 Ways Method” for attracting attention, making more money and blowing people away.

Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now. 

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/382.

Here’s a glance at what you’ll learn from Dean and Joe in this episode:

  • How to STOP fighting for attention in crowded markets and START getting more business.
  • The mindset you need to turn unconverted leads into increased revenue.
  • How to create even more compelling offers and attract your ideal 5-STAR Customers.
  • What to do to stand out and position yourself when you’re in a competitive market.
  • How to take any hard-to-describe service and make it clearly valuable in people's eyes.
  • A simple question you can ask your Clients to have your best marketing created FOR YOU.
  • Advice for non-profits who want to raise more money and make a big impact in the world.
  • Three units of your Business for finding Customers, getting results, and increasing referrals.
  • One of the most effective ways to focus in the face of overwhelming amounts of information.

 




What are the secrets to success that the greats aren’t telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/381.

Here’s a glance at what you’ll learn from Kevin, Mark, Dean, and Joe in this episode:

  • The greatest gift of being a mentor and having a mentor for success and achievement.
  • Mark reveals the secret to finding and attracting the RIGHT mentor to guide YOU.
  • The story of how Kevin and Mark met and why they co-wrote their new book “Mentor To Millions”.
  • How to navigate B.S., deal with psychological complexity, and stay resilient no matter what.
  • Strategies for cutting deals, structuring partnerships, and setting up winning collaborations.
  • The formula to maximize mentorship, build almost anything you want, and impact millions.
  • How recognizing bigger opportunities can help you build and leverage your personal brand.
  • The fastest way to get your product and/or service into the hands of millions of people.
  • Why it’s so important to value your mentors’ time, make things easy, and act on your mentors’ advice.
  • The difference between “shark” deals, “generous” deals, and FAIR deals (PLUS: Why fair deals SCALE).
  • How to integrate a deeper, more meaningful relationship with your family AND your Business.
  • Five banks turned him down. He did THIS ONE THING, and the original bank ended up lending him $3 MILLION.
  • Kevin walks you through the most effective pitch you can use to raise money for your idea or Business.
  • How to think exponentially, expand your scope of possibility, and live the life you desire and deserve.
Direct download: ILM_381.mp3
Category:general -- posted at: 10:00pm PDT

Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/380.

Here’s a glance at what you’ll learn from Jason, Dean, and Joe in this episode:

  • How to motivate your people so they experience greater cooperation, less complexity and more achievement.
  • The 3 principles of culture change that increase productivity and align people better to outcomes and results.
  • How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems.
  • The process Jason implemented that increased engagement around innovation by 1000x in one organization.
  • How you can drive better performance with leadership tools that gain influence and increase your revenue.
  • One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world.
  • What effective companies do to communicate and execute their mission in ways prospects and customers love.
  • The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations.
  • Three of the most important lessons Jason has learned over his career about change, getting results and success.
  • A method for identifying any niche or markets real needs and delivering solutions that are ‘scale ready algorithms’.
  • The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody.
  • How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.

 

Direct download: ILM_380.mp3
Category:general -- posted at: 10:00pm PDT

Freedom. It’s why most entrepreneurs do what they do. Learn how to have more time for the things you love, be peacefully productive, and grow your business sustainably in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/379.

Here’s a glance at what you’ll learn from Eelco, Dean, and Joe in this episode: 

  • One of the best actions you can take to grow and build your Business during the pandemic.
  • The Power of Journaling: How to gain clarity, simplify your life, and transform your Business.
  • Eelco shares what’s working for him online (Plus: How you can drive bigger, better results).
  • Internet Fasting: A simple practice for becoming peacefully productive (and laser- focused!).
  • Alex shares the single best marketing strategy, irresistible offer, and bonus you can use.
  • What Entrepreneurs can do to rejuvenate, have more time, and experience greater freedom.
  • Eelco reveals his “Leads On LinkedIn” strategy for and growing your engagement and your list.
  • How you can become healthier, happier, and richer more easily by taking THIS one simple action.
Direct download: ILM_379.mp3
Category:general -- posted at: 10:30pm PDT

Got questions? Get answers to your most burning marketing questions in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/378.

Here’s a glance at what you’ll learn from Dean and Joe in this episode: 

  • How to attract more right-fit clients, increase your conversions, and get even more repeat business.
  • The Fundamentals List: 6 things every business owner needs to do FIRST before they do ANYTHING else.
  • How to get people aware of, interested in, and buying from your business when you’re starting from scratch.
  • A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website…
  • The Psychology of High Price: How to sell high priced products and services in a way that customers love.
  • A way to gain the superpower of “x-ray vision” to see who your ideal clients are within a group of prospects.
  • How to effectively reach hard-to-reach CEOs and COOs of large corporations and do B2B direct marketing.
  • What Trumpeter Swans, Horses, and Unicorns can teach you about finding extraordinary team members.
Direct download: ILM_378.mp3
Category:general -- posted at: 10:30pm PDT

Want to learn how to influence, inspire, and captivate from the stage? Learn the art and craft of speaking in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/377.

Here’s a glance at what you’ll learn from Joel, Dean, and Joe in this episode:

  • The 3 most valuable speaking and presentation lessons Joel Weldon has ever learned.
  • How to transform fear into calm and confidence when presenting in front of any size audience.
  • A simple, scientifically proven way to use your personality to get the future you want.
  • How to best organize your ideas and effectively connect them to your audience.
  • The fastest way to position yourself as a respected expert in your marketplace.
  • Joel gives you his 3-word secret for ensuring your message is never misunderstood.
  • How to craft a story so effective and so emotional you will never be forgotten.
  • Little tweaks that make your speeches and presentations even more impactful.
  • How to connect to your virtual audience and feel confident in any virtual setting.
  • 3 simple, easy-to-use tips for having even more success with online presentations.
  • Put your call to action ___(HERE)___ , NOT at the end of your speech. Here’s why…
  • One of the biggest secrets you can use to become an even better communicator.
Direct download: ILM_377.mp3
Category:general -- posted at: 10:30pm PDT

Joe Polish and Dean Jackson dive deep into the relationship between creativity and your definition of success.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/376.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Why we’re about to see some of the most innovative experiences and virtual gatherings online.
  • Put your face on a sticker, stop touching your face during COVID-19, AND write million-dollar copy!
  • Why B. Jeffrey Madoff wrote his new book “Creative Careers: Making a Living with Your Ideas".
  • How to make more money, create greater impact, and experience more freedom using creativity.
  • The importance of purpose, perseverance, and stories when building a sustainable business.
  • B.R.A.N.D.: Dean shares what a brand REALLY is, the value of a brand, and how to create one.
  • What the greatest brands do, how they capture attention, and what they do to lock in loyalty.
  • The artistic myth of the lone genius and the firebolt AND the right-brain, left-brain myth.
  • Why “editing” can be so powerful for leading a simpler, more connected, more enjoyable life.
  • The first step to take when you’re building a sales funnel that attracts your ideal customer.
  • How to define SUCCESS so it has a long-lasting positive impact on your daily joy and happiness.
Direct download: ILM_376.mp3
Category:general -- posted at: 10:30pm PDT

Anna, Dean, and Joe share why and how to publish a book that’ll help grow your business.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/375.

Here’s a glance at what you’ll learn from Anna, Dean, and Joe in this episode: 

  • Who should write a book, how to write a book, and how a book can help launch and build your business.
  • How to transition from being a writer to a business person and share your message with the world.
  • What a “biz-oir” is, why Anna wrote her new book as a “biz-oir”, and how to start writing YOURS.
  • Anna answers the question: “Should you sell your book to a publisher – OR – self-publish?”
  • 5 types of book titles that stop people in their tracks and compel them to buy your book.
  • What all the best-selling books in history have in common and how YOU can use it!
  • Why the quality of your book matters and how to easily write a high-quality book.
  • Anna shares 7 simple steps for writing and launching your self-published book.
Direct download: ILM_375_-_Anna_David.mp3
Category:general -- posted at: 11:40am PDT

Average sucks. Learn how to discover who you really are and get what you really want in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/374.

Here’s a glance at what you’ll learn from Michael, Dean and Joe in this episode: 

  • Michael reveals the biggest barrier people face in business and in life (and how to overcome it).
  • Your Outdated Life Plan: Here’s how to pivot and shift it to get what the REAL YOU wants TODAY.
  • How to change the way you think more easily and act so you experience more success and fun.
  • The difference between people who do something and those who do something CONSISTENTLY.
  • Why Michael wrote his new book Average Sucks and how it can help you transform your life.
  • The ONE THING controlling your day-to-day actions impacting your success and fulfillment.
  • Why your “Comfort Zone” is a perfectly orchestrated psychology that keeps you where you are.
  • Michael gives you the 3 simple steps you can take RIGHT NOW to raise and grow your average.
  • When working hard to try and do and be more is a bad idea and could make your life worse.
  • How to change your biochemistry through “Selected Adversity” in order to stretch and grow.
  • Why “CLOUDLANDIA” could be the biggest opportunity to make your dreams come true.
  • Joe shares a marketing idea you can use to 10x customer engagement in your business.
  • The first mentors Michael ever had and the most important lessons he learned from them.
  • One of the most important actions you can take if you feel you aren’t getting what you want.
  • What to do when you’re facing overwhelming challenges in your business and in your life.
  • The most powerful strategy Michael has ever learned for positively influencing your health.
Direct download: LM_374_-_Michael_Bernoff.mp3
Category:general -- posted at: 10:30pm PDT

Ready to re-ignite your business by speaking directly to your target market, turning invisible prospects into visible ones, and generating consistent sales? Tune in to our second-ever I Love Marketing Zoom Meet-Up to get all your target market questions answered in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the video, show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/373.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • How to read your ideal prospects’ minds, attract them to you, and give them EXACTLY what they want.
  • A method for charging a higher price that feels natural and causes clients to love you MORE.
  • The Bigger Pie Syndrome: Why narrowing your focus to ONE target market is so effective.
  • A billion-dollar strategy for forging profitable, collaborative, competition-proof partnerships.
  • How to “Can And Clone” yourself and better position your products and services.
  • One of the Top 100 Drummers of All-Time makes a guest appearance on I Love Marketing!
  • The V.C.R. formula wealthy people use to build their fortunes and reach millions of people.
  • A 9-word email you can use during the COVID-19 pandemic to re-ignite your business.
  • One of the easiest, most effective ways to turn invisible prospects into VISIBLE prospects.
  • Two ways you can use marketing automation to deliver more value to your customers.
  • A simple tool that works to generate consistent leads (and more sales) to your business.
Direct download: ILM_373_-_Meet_Up_2.mp3
Category:general -- posted at: 10:30pm PDT

Jay Abraham, Brian Kurtz, Dean Jackson, and Joe Polish reveal the opportunities inside a crisis and how to maximize them. 

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/372.

Here’s a glance at what you’ll learn from Jay, Brian, Dean, and Joe in this episode: 

  • 5 unique opportunities available to entrepreneurs during the COVID-19 crisis that may never come again.
  • Differences between superficial affiliate marketing and deeper, meaningful, profitable partnership deals.
  • The Cloudlandia Opportunity: A billion-dollar direct-to-consumer opportunity accelerated by COVID-19.
  • Dean’s V.C.R. formula you can use during a down economy to collaborate with others and reach billions.
  • 2 overlooked cash-generating strategies business owners should be thinking about using right now.
  • How to expand your sphere of influence and build relationships that can be invaluable to you long-term.
  • 3 ideas for leveraging your salespeople (and other people’s salespeople!) to increase your cash flow.
  • How to hit paydirt during adversity and crisis by seeing possibilities and looking outside your industry.
Direct download: ILM_372_-_Jay_Abraham.mp3
Category:general -- posted at: 10:30pm PDT

Your questions: Answered. Listen to Dean and Joe as they continue to answer the audience’s questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part three of a three-part series, so be sure to listen to parts one and two first to get the most out of this special Q&A session.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/371.

Here’s a glance at what you’ll learn from Joe & Dean in this episode: 

  • What they’d do if they lost all their marketing knowledge and needed to quickly get it all back.
  • How to sell high-ticket products and services even when nobody knows about you and you’re not well-known.
  • What business owners should consider, be aware of, and pay attention to during the COVID-19 “New Normal”.
  • Dean Jackson, Mike Agugliaro, and Joe Polish talk about why they love marketing (PLUS: The importance of E.L.F.).
  • The #1 action you can take to generate leads at a low cost and strategically get the RIGHT people to join your list.
Direct download: ILM_371.mp3
Category:general -- posted at: 10:30pm PDT

Got questions? You’re not alone. Listen to Dean and Joe as they answer the audience’s most burning questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part two of a three-part series, so be sure to listen to part one first and stay tuned for the release of part three, which will be a continuation of the special Q&A session.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/370.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Become A Self-Milking Cow: The best way to STOP doing EVERYTHING in your business and START doing only what you LOVE.
  • How to ensure your independent contractors, vendors, partners, and team members are aligned with your company brand.
  • The 3 cultures that exist in every company (How to align all three into one big culture that works to create self-accountability).
  • What every entrepreneur and business owner needs to know about habits, behavior, influence, motivation, and change.
  • Dean and Joe share how retail owners can become MORE successful now, even while general retail growth is declining.
  • How to not let “No” undermine your motivation and why the only business votes that count are the people that pay you.
  • The secret price formula most business owners never discover for how much to charge for your products and services.
  • How the real estate industry is changing with shifting buying habits and increased technology usage during COVID-19.
  • The Marketing Vending Machine: A better way to think about investing in your marketing so your ROI is more certain.
Direct download: ILM_370.mp3
Category:general -- posted at: 6:07am PDT

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here’s your chance! Get in on the action in today’s episode of the I Love Marketing podcast.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/369.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time.
  • The D.O.S. Conversation: How identifying your clients’ D.O.S. can help you make better offers and transform your business.
  • Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier.
  • More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.
Direct download: ILM_369.mp3
Category:general -- posted at: 9:00pm PDT

Do you get the feeling that you’re meant for more? Learn how to turn your knowledge into profits in today’s episode of the I Love Marketing podcast.

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://ilovemarketing.com/368.

Here’s a glance at what you’ll learn from Lisa, Joe, and Dean in this episode: 

  • Lisa’s 5-Part Formula for discovering your million-dollar value and making a massive difference.
  • What you can do to lead with generosity to make compelling offers WITHOUT being offensive.
  • One thing people want right now and how you can use it to get (and keep) more customers.
  • A simple exercise you can use to discover what you’re truly meant for in order to serve people.
  • How to “make peace with sales” and make irresistible offers so you can make more money.
  • What you can do to transform worry, fear, and confusion into courage, confidence, and strength.
  • How to harvest what you already know to help your customers during an economic downturn.
  • Discover Your Unique Value: Find the natural, unique gifts you already have to help more people.
  • A better way to package your deliverables so people value them and get more value from them.
Direct download: ILM_368_-_Lisa_Sasevich.mp3
Category:general -- posted at: 10:00pm PDT

Do you have commission breath? Learn how to build an empire without making a stink in today’s episode of the I Love Marketing podcast. 

If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/367.

Here’s a glance at what you’ll learn from Dean and Joe in this episode: 

  • How to avoid having "Commission Breath", spot social media narcissists, and why we're all living in "Cloudlandia".
  • The amazing success behind Kylie Jenner's billion-dollar brand and the 3 elements YOU can use to build an empire.
  • A rarely told story of how the Koch brothers made their money and the lesson you can use to create valuable collaborations.
  • Why there is more opportunity now than at any time in history and how you can tap into it no matter where you are.
  • The importance of developing CAPABILITIES and how to utilize them to get bigger, better, wealth-generating results.
Direct download: ILM_367.mp3
Category:general -- posted at: 11:00pm PDT

Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today’s episode of I Love Marketing.

If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366.

Here’s a glance at what you’ll learn from Alex and Joe in this episode: 

  • 3 things you need in order to sell anything, the difference between “marketing” and “selling”, and the #1 job of every business owner.
  • Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique.
  • The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace.
  • Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS.
  • The 3 ways to learn ANYTHING effectively and easily. 
  • How to think about your marketing so it gives you the highest possible chance of success in your business.
  • How to fill up your business with more people than you can handle. 
  • THE MOST IMPORTANT SKILL you need if you want to get peoples’ attention and impact people all over the world.
  • How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE.
  • Want to launch a successful podcast? Here’s how to AFFORDABLY launch (and grow) your podcast SUPER quickly.
  • The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he’s trained).
  • What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online.
  • A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.
Direct download: ILM_366_-_LIVE_At_The_ILM_Meetup.mp3
Category:general -- posted at: 11:00pm PDT

Are you having a hard time comprehending the new CARES Act and what it means for you? Learn how Tony Rose and Jim Dew unpack it in today’s episode of the I Love Marketing podcast. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/365.

Here’s a glance at what you’ll learn from Jim, Tony and Joe in this episode: 

  • The COVID-19 CASH Conversation: How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 (Featuring Jim Dew, Tony Rose, and Joe Polish)
  • Jim and Tony discuss the $2.2 Trillion CARES Act, the Federal Paycheck Protection Program, and how you can apply for it to maintain your cash flow and keep your employees  
  • The tax and legal implications you MUST be aware BEFORE you apply for COVID-19 loan and grant programs (This could save you hundreds of thousands of dollars…)
  • Why you should NEVER keep deposits in a bank you owe money to (PLUS: One way you to get cash from your bank WITHOUT having to sell your portfolio…)
  • Jim’s C.O.V.I.D. Decision Model: The “C.O.V.I.D.” decision-making process you can use for making tough business decisions during the COVID-19 crisis
  • A grant you can get right now if you need IMMEDIATE money; A specific loan you can get for up to $2 million; and a 50% payroll tax deferral you can utilize
  • Jim talks about new laws that can help entrepreneurs get money back from taxes they paid in the past – AND – several other ways you can conserve cash
  • How to maintain the right mindset during this crisis and the OPPORTUNITIES in business, real estate, and stocks entrepreneurs should be thinking about
Direct download: ILM_365.mp3
Category:general -- posted at: 8:30pm PDT

Roland Frasier, Dean Jackson, and Joe Polish recognize that we will all be affected by the Coronavirus pandemic and its economic implications in some way, shape or form. Learn how they’re handling it with swift and decisive action in today’s episode of I Love Marketing.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/364.

Here’s a glance at what you’ll learn from Roland, Dean, and Joe in this episode: 

  • How to ADAPT in rapidly changing times - even if live events are your livelihood. 
  • How Roland handled the postponement of Traffic and Conversion Summit.
  • The 3 questions Roland FIRST asked himself when making the decision. 
  • The MINDSET that will get us out of an economic crisis. 
  • Why QUICKNESS and DECISIVENESS are necessary when taking action. 
  • Why cash flow, operations, and marketing shifts need to be assessed ASAP.
  • What Joe communicated in his latest TEAM HUDDLE in response to the times. 
  • How to deliver the deliverable no matter what. 
  • How to make the best operations and marketing decisions during tough times. 
  • Essentials, indulgences, deferrables and how your product determines your behavior. 
  • How to WIN with calm and focused intention. 
  • A lesson from a boxer about getting punched in the face. 
Direct download: ILM_364_-_Roland_Frasier.mp3
Category:general -- posted at: 9:26am PDT

Patrick Gentempo and Joe Polish know the importance of taking a clear stand to elevate your brand, your business and your life in times of success and in times of chaos. Learn why it’s so important in today’s episode of I Love Marketing.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/363.

Here’s a glance at what you’ll learn from Patrick and Joe in this episode: 

  • Why WHO YOU ARE and WHAT YOU STAND FOR is the key to building a business and life that works.
  • A big mistake entrepreneurs make in business AND the jet fuel that drives EVERYTHING in business.
  • What "Maximum Tension" is and how to use it to get more done and drive your business forward.
  • Identity Burnout: How creative destruction can lead to a better, more effective future.
  • The secret to happiness Einstein wrote down that sold at auction for $1.56 million.
  • 3 questions for upleveling your thinking and transforming your life.
  • Pain, Pleasure, and Purpose: Digging into your soul to create a breakthrough brand.
  • What to do transform pain, overwhelm, and internal incongruence into a life you love.
  • The life-changing experience Patrick had at the Holocaust Museum in Israel.
Direct download: ILM_363_-_Patrick_Gentempo.mp3
Category:general -- posted at: 8:30pm PDT

Jay Abraham, Dean Jackson, and Joe Polish share perspectives for leading a business in the midst of worldwide chaos, uncertainty, and fear. 

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/362.

Here’s a glance at what you’ll learn from Jay, Dean, and Joe in this episode: 

  • The difference between CHAOS-INSPIRED exploitation and opportunity.
  • What they think of Coronavirus and its impact on the market RIGHT NOW.
  • How Jay and his client got out of massive financial devastation. 
  • Why there’s ALWAYS a solution - even in adversity. 
  • What Dean did in 2008 to leverage an ethical opportunity.
  • What it looks like to respond versus react.
  • The ONE practice that permanently changed the way Joe responds to life. 
  • B.R.A.N.D.: A Buying Reflex Affecting NOW Decisions.
  • How to be PREEMPTIVE and ELEVATE yourself above the chaos. 
  • Why a RESULTS-LEADER will always trump a thought-leader. 
  • The DISCONNECT between the value you sell and the value someone will buy.
  • The incorrect ASSUMPTION entrepreneurs make about results. 
  • How Dean adapted quickly to Coronavirus limitations to STILL produce results. 
  • Unlearning is more important than learning at some point. 
  • FOUR questions to ask yourself during your designated “thinking-time”.
Direct download: ILM_362_-_Jay_Abraham_Joe_Polish_Dean_Jackson.mp3
Category:general -- posted at: 1:10pm PDT

Dan Sullivan, Dean Jackson, and Joe Polish know the secret to getting results and living an aligned life that is easy, lucrative, and fun. Learn how they do it in today’s episode of I Love Marketing.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/361.

Here’s a glance at what you’ll learn from Dan, Dean and Joe Polish in this episode: 

  • G______ and C________: A 2-part system for producing outcomes that are 10x bigger than normal.
  • Dean Jackson's "Results Method" that gets your clients faster, easier, more profitable results.
  • The secret to more balance, alignment, and ease between your personal and professional life.
  • Watch Out For Sock Puppets: How to instantly spot inauthentic liars and fakes.
  • How to avoid getting caught up with people that don't share your value system.
  • I'm Number 21: Dan's unique mindset for providing value and developing great friendships.
Direct download: ILM_361_-_Secrets_To_Being_A_Valuable_Entrepreneur.mp3
Category:general -- posted at: 8:00pm PDT

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