I Love Marketing (Podcast)

Learn how to Get People to Care, why sales prevention can be extremely lucrative for you, the counterintuitive way to create a rapidly growing (and profitable) business you love, how to create a bonded community of customers and clients that sell your products and services for you and more with Marie Forleo. Marie Forleo is a marketing and lifestyle expert as well as a bestselling author. She’s the creator of MarieTV, the B-School, and has influenced millions of readers in over 191 countries worldwide with her socially conscious digital media company, books, programs,and resources.

Recorded Live from the Genius Network Annual Event.

Here’s a glance at what you’ll learn from Marie in this episode:

  • How to get people to care about your products and services by building a brand that people love and trust.
  • Why sales prevention is a strategic pattern interrupt that gets people's attention - and more sales.
  • When you narrow your marketing, those who join you, trust you more.
  • How you can take your refund rate from 19% to under 2% with one simple step.
  • A simple change in your refund policy that will help you create more profits

Shownotes and links from this episode can be found at: www.ilovemarketing.com/288

Direct download: ILM_-_288_How_to_get_people_to_care_-_Marie_Forleo.mp3
Category:Podcast -- posted at: 6:00pm PDT

Learn how you can get the Strategic Advantage to Create Financial Independence, how to accelerate your business growth and invest wisely with Genius Network Alumni Garrett Gunderson. Garrett is the Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.

Here’s a glance at what you’ll learn from Garrett Gunderson in this episode:

  • How Garrett and Joe met and why Garrett thinks Joe is brilliant
  • The most strategic advantage you can have as a business owner if you want financial independence
  • Stock Market Slipups: Why being heavily invested versus keeping a lot of cash on hand could be a BIG mistake (PLUS: When diversification is the WRONG move…)
  • How to increase your cash flow, keep more of what you make and successfully manage your money
  • Ask THIS question to invest your money wisely and accelerate your business growth
  • 2 harmful money mistakes entrepreneurs make and what you should do instead
  • What every parent should understand about stewarding family wealth and setting up the next generation
  • Here’s how to tell if you’re overpaying on your taxes and what you can do to legally lower them
  • Scared of running out of money? Here’s what you need to know and do…
  • 4 smarter ways to look at expenses and the RIGHT way to think about cash flow
  • A Surprising Truth: There’s No Such Thing as Passive Income.  Instead, if you want to truly be financially free, focus on “________ Income”
  • Garrett shares the simple financial principles you can put into place immediately to improve your finances, create economic independence and enjoy your life more

Call to Action

Shownotes and links from this episode can be found at: ilovemarketing.com/287


Learn about the entrepreneurial personality type, the contribution equation, the power of momentum and more with Genius Network member Alex Charfen. Alex is an internationally recognized speaker, business consultant, coach, co-founder and CEO of Charfen. He has helped tens of thousands of entrepreneurs grow and scale their business including consulting for billionaires, the Fortune 500, and some of the most successful people in the world.

Here’s a glance at what you’ll learn from  in this episode:

  • 3 Awakenings of The Entrepreneur: Where they begin and you can harness their power
  • Alex shares the one thing that makes you unique from everyone else
  • The Contribution Equation: How unleashing your skills and abilities can change the world
  • An advantage you have as an entrepreneur that can get you anything you want
  • The Power of Entrepreneurial Momentum: How it makes you physically stronger and cognitively smarter

Shownotes and links from this episode can be found at: www.ilovemarketing.com/286

Direct download: EPT_The_Entrepreneurial_Personality_Type__Alex_Charfen.mp3
Category:Podcast -- posted at: 4:00pm PDT

Discover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don’t Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO’s Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event.

  • What is Direct Response Marketing?
  • How Direct Response Marketing compares to Branding (and which one you want to focus on);
  • Direct Response Marketing Channels you can be using;
  • The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on;
  • The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks;
  • The Most Desirable Traffic Online: __________ Traffic;
  • The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead;
  • Why Buying Your Way In helps you build a long term sustainable business;
  • The Key Components of Media Buying and using a data card;
  • The difference between an email and direct mail data card - and what to look for;
  • Why split testing your creative is important in your campaigns;
  • The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)
  • Why you must be a detective when reviewing lists and data cards;
  • Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue;
  • The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________);

Call to Action

Shownotes and links from this episode can be found at: ilovemarketing.com/285

Direct download: Three_Key_Components_to_Direct_Response_Marketing__Mary_Ellen_Tribby.mp3
Category:Podcast -- posted at: 4:00pm PDT

Discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches.

Here’s a glance at what you’ll learn from Jeff in this episode:

  • How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR
  • How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apples marketing budget to pull it off)
  • The secret to making sales like a natural born "closer" without using high pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
  • 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
  • Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/284


Learn how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author, Speaker, Interactive Online Personality, Entertainer, and founder of MiXiV Media Network.

Here’s a glance at what you’ll learn from Mike in this episode:

How to broadcast your content to the entire planet for free on any device and build an audience anytime, anywhere

Apple's billion dollar secret you can use to become more successful and make more money

A technology you can use to stand out, gain trust and have your prospects buy faster than ever

How to read the minds of your audience, customers and prospects

7 types of media and 9 different dashboard tools you can use to effectively sell more of your products and services

A shortcut for rapidly engaging and interacting with your audience

Shownotes and links from this episode can be found at: www.ilovemarketing.com/283


 Ideas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun.

Here’s a glance at what you’ll learn from Dean in this episode:

  • A Counter Intuitive way to generate more sales, revenue, and profits
  • How to sell something for 5X more than your competitors by delivering results in advance
  • One Question that can change the way you operate your business (and get you better clients)
  • What you can do to reduce costs in your marketing, advertising, and fulfillment
  • Why you have to deliver far less to produce a happy client with a new way of structuring your offer
  • Why it’s LESS expensive to deliver the result than it is to convince people to give you money to deliver the result
  • How to reduce your cost of acquisition by delivering a result for your clients in advance
  • What to do to create greater value and a friction free experience
  • How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money
  • A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models
  • Your clients are compelled to seek their ____ __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don’t have to convince them)
  • And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/282

Direct download: Ideas_Worth_Using_Creating_Results_in_Advance__Dean_Jackson.mp3
Category:Podcast -- posted at: 4:30pm PDT

Four Horsemen & The Four Part Plan That Leads To Success with Richard Viguerie - I Love Marketing Episode 275

 Discover The Four Horsemen & The Four Part Plan That Leads To Success with Richard Viguerie. Richard Viguerie is a Genius Network and Strategic Coach Alumni. With over 50 years of experience, he is a pioneer of political direct mail and writer on politics. He is the current chairman of ConservativeHQ.com. You’ll also learn the importance of unique ability, the “four horsemen” of marketing, and the nine critical ways to market successfully through snail mail.

Here’s a glance at what you’ll learn in this interview:

  • Why Richard spends as much as 14 hours 5 days a week involved in marketing (and loves every minute of it)
  • Richard reveals how to gain a top level education in marketing
  • Viguerie's Four Horsemen Of Marketing: If you get these four things right then life and business become easy. Get them wrong, and you'll be travelling uphill unsuccessfully with the wind against your face...
  • Richard shares #1 secret to marketing on the internet
  • The four word secret to success Newt Gingrich wrote on a whiteboard when he was a young congressman
  • 9 critical elements to successful marketing through mail (If you get all 9 of these elements right, you're guaranteed success)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/275


The Importance of Sleep with Michael Breus - I Love Marketing Episode #274

Hear from Dr. Michael Breus, a certified sleep specialist who has worked with high-profile people all over the globe. Whether you’re looking to boost productivity, performance, or creativity, you’ll learn about the different phases of sleep, the effects of poor sleep, how to get 7 hours of sleep in just 4 hours, and more.

Here’s a glance at what you’ll learn from Michael in this episode:

  • The two systems of sleep - and why you need both in sync
  • Why many people suffer from sleeping disorders
  • The three stages of sleep: light, deep, and REM - and how you can use them to accelerate your mental and physical capabilities
  • How much sleep do you really need? (Debunking the myths)
  • How much “sleep debt” can you hold onto before you suffer a deficit?
  • What research shows about getting 5 hours or less of sleep daily (HINT: It doubles mortality rate)
  • How you can speed and deepen learning with sleep
  • What impact does your sleep have on Testosterone?
  • What you can do to improve your sleep time and quality if you’re a frequent traveler
  • Did you know that melatonin can be a contraceptive (HINT: If you take more than .5 to 1.0 mg, this may be impacting you)
  • 7 things you can do if you stay in hotels to get a better sleep
  • The importance of naps and how to create the perfect nap
  • How you can use the “Nap-a-Latte” to be more creative and productive
  • The perfect time to take naps
  • Sleep Hacking: Getting 7 hours of sleep in 4 hours And much, much more…

Shownotes and links from this episode can be found at:

http://www.ilovemarketing.com/274


What Highly Successful People Do When Bad Things Happen with Mary Morrissey - I Love Marketing Episode #273

Hear from Mary Morrissey, and discover how to “harvest the good” in every situation, no matter how bad that situation might be, and how to turn adversity into opportunities. Mary is a speaker, best-selling author, consultant, and founder of the Life Mastery Institute.

Here’s a glance at what you’ll learn from Mary in this episode:

  • Mary shares the 3 simple steps highly successful people take when bad things happen Facing adversity?
  • Here's a thinking exercise you can use on the spot to transform that negative situation into a positive one
  • Why you can always find something good in every situation
  • The power of having a framework and how it can make you more creative to find solutions

Shownotes and links from this episode can be found at www.ilovemarketing.com/273


Joe Polish interviews wildly successful entrepreneur and world-renowned shark Daymond John. His company, FUBU is now worth six billion dollars, and he is ready to share his insights to help you get to that same point of exploding success. Learn about Daymond’s life experiences as an entrepreneur, and how he took on the entrepreneurial world by storm.

Here’s a glance at what you’ll learn from Daymond in this episode:

  • The 2 best pieces of business advice Daymond has ever received
  • 3 key elements to building a billion dollar brand
  • Daymond shares how his investments on Shark Tank has played out and how he looks at angel and venture investing
  • How to attract star talent to your team and keep them long term
  • Daymond shares his candid thoughts about Time Management (and why it can be a challenge)
  • 2 strategies for saying "no" to things when people are hitting you up from all angles
  • Daymond reveals his goal setting process and how he stays hungry despite all his success
  • What you can learn from the rap game to transform adversity into success
  • One of the biggest opportunities Daymond is seeing right now in the marketplace that smart entrepreneurs can capitalize on
  • The Dark Side Of Success And Fame: "I think the darkest side of success and fame is..." You have to hear what Daymond says...
  • Who Daymond privately turns to for advice
  • Daymond gives his philosophy for living a successful life

 

Shownotes and links from this episode can be found at: ilovemarketing.com/shark


Creating Business Breakthroughs, Entrepreneurship, and the Power of Broke with Daymond John and Jay Abraham - I Love Marketing Bonus Episode

Discover what every entrepreneur should know about success, the 3 ways entrepreneurs limit themselves, what you can do to create breakthroughs in your business, and much more with Joe Polish, Daymond John, and Jay Abraham.

Here’s a glance at what you’ll learn in this episode:

  • Daymond John and Jay Abraham reveal what every entrepreneur should know about success
  • 3 ways entrepreneurs limit themselves and what you can do instead to create breakthroughs in your business
  • The Lowdown on Raising Capital: When raising money is dumb and dangerous (and when it makes sense)
  • Jay gives you a smarter, more strategic way of thinking so you can get the most out of every situation
  • Daymond shares the type of businesses he invests in and what he looks for in an investment
  • How to communicate with your market in a way that helps you attract quality buyers, stand out from competitors and gain maximum advantage
  • The Power of Broke: When being resourceful is more powerful than having resources
  • Why Daymond reached out to Jay Abraham to mentor him and how Jay helped Daymond get to the next level
  • The biggest overlooked advantage you have in business that can help you perform better for zero extra time, effort and expense
  • Joe, Jay and Daymond discuss the downside of fame, keeping your ego in check and what’s really most important in life

Shownotes and links from this episode can be found at: http://www.ilovemarketing.com/power


Joe Polish invites Anthony Amos onto the show to discuss how he converted a dog grooming business into a multi-million dollar franchise. An Australian with an electric personality, Anthony details his journey from the ranks of professional football, to life as an aspiring entrepreneur. He details his formula for entrepreneurial success (which includes a willingness to eat baked beans), and itemizes his passion for friends, family, and dogs. Listen to learn about the importance of having hope and faith, why enthusiasm is every entrepreneur’s biggest ally, and the value of knowing your business at the ground level.

 

Selected Links from the Episode

 

Think and Grow Rich - Book by Napolean Hill

How To Catch A Shark - Book by Anthony Amos

The 7 Habits of Highly Effective People - Book by Stephen Covey

 

Here’s a glance at what you’ll learn from Anthony in this episode with show notes:

  • Introduction [00:30]
  • Anthony joins the show [01:06]
  • Anthony describes himself as a lunatic [01:35]
  • How Anthony came up with the idea for HyrdoDog [02:40]
  • When you’re good with people, you’ll go far [05:20]
  • Washing dogs won’t make you a millionaire, learning how to build a business AROUND dog washing will [06:09]
  • Anthony’s thoughts on family [07:06]
  • Hope and faith can carry you a lot of places [09:12]
  • Defining the difference between American and Australian entrepreneurial environment [10:00]
  • Being successful as an entrepreneur means having thick skin [11:50]
  • When the idea for a dog grooming business became a GOOD idea [14:45]
  • Understanding what it’s like to eat baked beans day in and day out, in order to put money back into the company...that’s what it means to be an entrepreneur [15:20]
  • Alignment is paramount for good relationships [16:40]
  • Entrepreneurs are corporate athletes [18:52]
  • How To Catch A Shark- Anthony Amos [19:53]
  • Can and clone marketing is how Joe made his success [22:20]
  • Not all money is created equal [22:45]
  • When all you have is a dream and an idea, your enthusiasm is your fuel [24:10]
  • Be prepared for isolation as an entrepreneur [26:15]
  • Once success has been built, jump into something parallel, not something new [28:43]
  • Do not obsess about the money, don’t chase the money [29:49]
  • When you’re having a conversation with somebody, just be there...be present [33:30]
  • Learn how to become a communication EXPERT [34:21]
  • Defining what animals (specifically dogs) do for people [37:20]
  • People mistake getting out of their comfort zone for taking a risk [42:50]
  • Anthony shares the best business lessons he’s extracted from his life [45:15]
  • Bathe to Save [47:20]
    • The objective is to raise $1M and save 500,000 dogs [47:35]
    • The legacy of the Bathe to Save campaign is to get dog groomers to go to a shelter 1-day per month to wash dogs and raise awareness about shelters [48:28]
  • The different types of sharks [49:28]
  • See the value of what you’re doing and bringing before you sit down at the negotiation table [52:20]
  • Too many people focus on raising money and not on identifying how to SELL their idea [53:45]
  • Know your business from the ground level and you’ll be able to franchise successfully [54:55]
  • The rituals Anthony has to help him deal with the TOUGH times [57:29]
    • Live in the moment [58:19]
    • Say “Thank you” [01:00:00]
  • Where to go to get in contact with Anthony [01:01:03]
  • Be nice to the people you meet on the way up, because they’re the same people you met on the way down [01:02:00]
  • Know when and where to burn bridges [01:02:39]
  • Integrity, Courage, Honor [ 01:04:18]
  • The 7 Habits of Highly Effective People [01:04:50]

 

People Mentioned

Anthony Amos

 

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To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation.

 

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more.  Membership is by application only.  Click here to learn more.   You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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About Anthony Amos:

Anthony Amos is the creator of the multi-million dollar Australian franchise Hydrodog. Hydrodog grew to the largest franchise of its kind in the world and Anthony, at the age of 28, became one of Australia’s youngest millionaires. Anthony’s business acumen and engaging personality have made him a desired speaker and author. He is a multi-founding franchisor, partnership expert, creator/inventor and angel investor.

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About Joe Polish:

Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe.

 

About Dean Jackson:

Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.


Shorten The Gap with Mark Lack and Joe Polish - I Love Marketing Episode #260

Shorten The Gap| Mark Lack with Joe Polish on I Love Marketing - Episode 260

Hear from Joe Polish (and Dean Jackson, if only for a minute) as they interview Millennial entrepreneur Mark Lack of Shorten the Gap. After a brief stint as a professional paintballer, Mark made a stunning realization--the things that make people successful are universal across multiple industries. With that in mind, he set out to find a way to convey his observations to the masses. The result of his effort ended up becoming Shorten the Gap, a book and company that helps aspiring individuals shorten the gap between where they currently are, and where they would like to ultimately be.


  • Dina shares the legacy that Don Dwyer started, the foundation of The Dwyer Groups success, and the cultural values that define The Dwyer Group
  • How to live R.I.C.H so you can become a better leader, grow your profits, and live a fulfilling life
  • Dina explains how to design your life, clarify your values, and build a business you love
  • A smart way to build strong relationships with people (and how to handle difficult situations)
  • How Dina defines leadership and the way to have a consistent and growing quality of trust in the marketplace
  • Dina reveals her three secrets for having more confidence, success, and satisfaction
Direct download: ILoveMarketing155.mp3
Category:Podcast -- posted at: 10:01pm PDT

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In this special episode Joe interviews Landmark Forum Coach Ron Zeller about The Ageless Life.  Ron’s coached and trained more than 250,000 people from all over the world, and is a leader and icon in the world of transformation. Ron is also fighting stage four lung cancer. Take a listen to this inspiring story The Ageless Life: [...]

Direct download: ILoveMarketing154.mp3
Category:Podcast -- posted at: 10:06am PDT

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How Richard went from homeless and bankrupt to helping build InfusionSoft to the point where Goldman Sachs has invested $54M Richard explains how to create success, innovation and simplicity out of complexity Why your best business may be your worst, and how to know the difference between healthy revenue and polluted revenue Richard shares the three forms of [...]

Direct download: ILoveMarketing153.mp3
Category:Podcast -- posted at: 9:18am PDT

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