I Love Marketing

Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you’ll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more.

Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He’s the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices.

(Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.)

If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302.

Recorded Live At The Genius Network Annual Event

Here’s a glance of what you’ll learn from Ben in this episode:

  • How to connect your Unique Ability with Unique Marketing to transform your business
  • Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs
  • What the “Unrealistic Conversion Window” is and how to think more accurately about your business
  • The best way to get your prospects to WANT your marketing (Instead of trying to ‘sell’ or push your products and services, do THIS to create ‘invisible marketing’ that causes your prospects to sell themselves)
  • The Unique Marketing Triangle: 1. R______ (This is what you’re known for) + 2. R_______ (To do this, create valuable, useful, innovative information and ideas) + 3. R _______ (To do this, communicate often)
  • A success principle utilized by Joe Polish, Dan Sullivan, Gary Vaynerchuk and others that helps them create businesses people love
Direct download: ILM302.mp3
Category:general -- posted at: 4:00pm PDT

Meet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more.

Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch.

Here’s a glance of what you’ll learn from Shep in this episode:

  • Behind the scenes with Shep Gordon and his fascinating life
  • Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert
  • The connection between self-worth and celebrity
  • Picking Up On A Wave: How to become the face of a movement
  • Shep shares his perspective on the dark side of fame
  • The “guilt by association” strategy Shep utilized to help artists break through
  • How Shep created and built the celebrity chef genre
  • A heartfelt question Shep asked Michael Douglas about fame (and Michael’s interesting answer…)
  • Shep reveals the entertaining story behind Teddy Pendergrass’s success
  • How Shep determines who gets into his inner circle
  • The role belief plays in achieving your wildest dreams
  • What Shep loves most in his life today (PLUS: What Shep does to stay grateful, humble and appreciative) 
Direct download: ILM301.mp3
Category:general -- posted at: 4:00pm PDT

How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey.  

Harry Massey is the co-founder of NES Health and co-creator of the world’s first practical system for reading your body field and then offering solutions to optimize it – giving you the ability to have more energy, vitality, and optimal health.

Here’s a glance at what you’ll learn from Harry in this episode:

  • Supercharge Your Business and Health: How to increase your energy and transform your business
  • How Harry overcame 8 years of chronic fatigue and started experiencing more vigor, vivacity, and vitality
  • Joe and Harry discuss ethical marketing and using it to create more good in the world
  • Feeling tired? Here are 2 simple actions you can take right now to quickly increase your energy…
  • Joe and Harry tell you what you can do to turn any struggle into success
  • Decoding The Human Body-Field: The new science that is helping read and correct the energy of the human body
  • Harry shares why films are so powerful for spreading ideas and sharing impactful stories
  • A strategy for getting famous, well-known, connected people to help you with your initiatives, movements and/or projects
  • The #1 job of any entrepreneur (Focus on THIS if you want your company to thrive)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/300

Direct download: Harry_Massey_-_Supercharge_Your_Business_and_Health.mp3
Category:general -- posted at: 4:00pm PDT

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